One of the recent developments in the global non-alcoholic beer market comprises the launch of Heineken 0.0 and Kingfisher Radler by United Breweries, the maker of Kingfisher beer, in the Indian market. The increasing health awareness amongst people has been instrumental in triggering the demand for zero alcohol beers, low-sugar, and low-alcohol beverages across various parts of the world.
Numerous brands have been conducting experiments with the development of non-alcoholic clones of popular alcoholic drinks such as rum and Coke, and gin and tonic. One such brand, Svami, has proceeded with the development of three ready-to-drink non-alcoholic beverages. Other non-alcoholic beer brands such as Sepoy & Co., Schweppes, O’ Smart, and Jade Forest have added ginger ale, another healthy alternative to alcoholic drinks, to their product portfolio.
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Similar advancements are expected to drive product demand, stimulating revenue growth through the forthcoming years. The global non-alcoholic beer market size is anticipated to surpass USD 29 billion by 2026, cites the latest research by Global Market Insights, Inc.
This rise is primarily ascribed to multiple properties such as prolonged shelf life, bitterness, aroma, and hoppy flavor, which are also expected to drive the demand for hop-based non-alcoholic beverages over the estimated span. The global hop-based non-alcoholic beer industry is touted to depict an appreciable CAGR of more than 7.5 per cent by 2026.
These drinks are also popular for normalizing irritability issues and sleep disorders and also help in balancing the sweetness of malt and myriad ingredients that are capable of imparting numerous flavors comprising piney, floral, fruity, and earthy. Additionally, hops also provide excellent antimicrobial properties that accord microbiological stability, thus decreasing the plausibility of contamination.
The non-alcoholic beer industry share is further escalated by an increase in the prevalence of digestive disorders coupled with a sharp rise in weak immune systems and alcohol allergy cases. The alcohol-free beer market is estimated to exceed the consumption of more than 3 billion liters by the end of the assessment period. The remarkable existence of the Muslim population in Pakistan, Indonesia, and India has created an increasing aversion to alcohol consumption which is forbidden in Islam.
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Major non-alcoholic beer brands are focusing on novel techniques for the purpose of providing high quality solutions and boosting their product portfolio, which will escalate non-alcoholic beer market growth over the projected span. Prominent players in the non-alcoholic beer industry comprise Carlsberg Breweries, AB InBev, Kirin Company, Coors Brewing Company, Heineken, and others.
Furthermore, an increase in the number of restaurants and bars that incorporate mocktails and cocktails on account of their application as an appetizer is expected to bolster non-alcoholic beer market size in North America. An upsurge in the number of restaurant and bar openings in the region owing to shifting food habits and consumer tastes will boost market outlook over the ensuing years.
The North America non-alcoholic beer industry is projected to exceed USD 6.4 billion through 2026. Given that zero alcohol beer is less affected by non-excise tax in comparison to alcoholic beer, a subsequent fall in its prices is poised to augment market growth through the analysis period.
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In the years to come, the rising trend of consumers decreasing their alcohol intake on account of adopting healthy lifestyles is expected to escalate non-alcoholic beer industry expansion, stimulating revenue growth by a remarkable extent.
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Related Report from Other Source: Non-Alcoholic Beer Market to hit $29 billion by 2026, Says Global Market Insights, Inc.
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