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Market Overview
Interactive voice response is an advanced technology allowing humans to interact with computer-operated phone systems. This technology, with various improvements, is growing in higher demand, especially in the telecommunication sector. Hence, the Interactive Voice Response Market is showing a good growth rate.
The presence of growth drivers such as self-service application costs is minimized due to the efforts of industrial players in the market. Cloud infrastructure development is highly focused. These are extensively driving the global Interactive Voice Response Market.
Technological advancement is leading to the market’s growth. Therefore, key players play a massive role in the market’s development. The technology uses cloud hosting for rapid elasticity to adjust resources by allowing the cloud tools. It offers efficient service delivery and manages the portals and control panels with excellent tools and automation techniques.
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The COVID-19 pandemic has negatively impacted the Interactive Voice Response Market. The operation process was halted during the first half of the pandemic. The market demand reduced, which affected the supply chain process. The investors have stopped their investment due to the economic loss. But in the following days, the market faced steady growth due to its major applications.
The Interactive Voice Response Market is estimated to reach a value of USD 3.7 Billion by 2023 and a CAGR of 7 % from 2023 to 2027 during the forecast period.
Market Segmentation
The global interactive voice response (IVR) market can be segmented into five key segments, including type, deployment model, organization size, end-user, and region.
1. By Type: On-premise IVR and Cloud-based IVR.
2. By Deployment Model: Hosted/managed IVR and On-premise IVR.
3. By Organization Size: Small & Medium Enterprises (SMEs) and Large Enterprises.
4. By End-User: BFSI, Healthcare, Retail and eCommerce, Telecommunication and IT, Government and Utilities, Education, Media and Entertainment, and Others.
5. By Region: North America (U.S., Canada, and Mexico), Europe (UK, Germany, France, and Rest of Europe), Asia Pacific (China, Japan, India, and Rest of Asia Pacific), Latin America (Brazil, Argentina, and Rest of Latin America), and Middle East & Africa (GCC and Rest of Middle East & Africa).
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Regional Analysis
The regional data of the Interactive Voice Response Market covers the prominent regions around the world, such as the European region, Asia-Pacific, North American region, South America, and other regions.
The North American region will occupy the largest market size in the forecast period. The region is enhanced due to the implementation of efficient IVR systems by telecommunication companies in the region. The better network infrastructure and large-scale adoption of interactive voice response in small and large enterprises is another region accelerating the regional market of this region.
The Asia-Pacific region will register the highest CAGR percent due to industry verticals such as telecommunication, government, BFSI, healthcare, and public.
Industry News
GL Communications Inc., a telecom test and measurement solution, announced its solutions for testing call center functionality by generating hundreds of calls automatically from the lab environment or the Public Switched Telephone Network (PSTN). GL’s Bulk Call Generation for Load Test Call Centers can test Voicemail (VM) functionality, Interactive Voice Response (IVR), and measure voice quality.
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