Why Hubspot is the ideal software for businesses in 2023

Published January 31, 2023

The modern business landscape is constantly evolving. With new technology being developed daily

The modern business landscape is constantly evolving. With new technology being developed daily, it’s becoming increasingly difficult to keep up with the latest trends in your industry. However, if you’re not keeping up with the latest technology and software that businesses around the world are investing in, you run the risk of falling behind your competition.

One of the biggest trends at the moment is HubSpot. But, you’ve probably been asking yourself: “what is HubSpot?” It’s a common question that many people are asking. HubSpot is a customer relationship management system, which is also known as a CRM for short. These systems have taken the world by storm, and they have proven to be useful to businesses of all different shapes and sizes. These powerful systems are incredibly versatile and can be used in many different ways — that’s what makes HubSpot the ideal software for businesses in 2023.

But, there’s more. HubSpot stands out from the crowd of modern CRM systems because it has some unique features that other CRMs can’t compete with. Want to find out more about why CRM should be your go-to software in 2023? Keep reading to find out!

Why Your Business Needs a CRM

So, what exactly is a CRM system and why does your business need one? While the name (customer relationship management) gives away an integral part of what the system is about, that’s not all it does — CRM systems are so much more than just relationship management.

When a CRM system is set up and integrated properly, it can become the foundation of your entire business. That’s because every aspect of your business can be linked to this singular, unified system. The result is an overall operation that is smoother, more efficient, and more productive than ever before.

All your team members are loaded onto the system, allowing them to collaborate seamlessly on projects — regardless of boundaries set by departments or geographical locations. Your team can work faster and more efficiently by using the CRM system’s pipeline to move projects along to their next phase, or even by leaving notes on a project if more assistance is required.

CRMs are also incredibly powerful marketing tools. These systems allow you to set automation that will allow your marketing campaigns to run seamlessly, taking customers on a journey of discovering what your business is truly about. No need to send emails manually or write out individual messages to each of your customers — the CRM system can do that for you. CRMs also allow you to track your marketing metrics on any given platform. Want to find out which of your social media platforms diverts the most traffic to your website? All you need to do is check your CRM’s marketing metrics to find the answer.

In addition to helping your team optimise their daily schedules, CRMs have useful tools that ensure that key prospects are contacted on time and that customers are not ignored. CRMs allow salespeople to spend more time with customers, resulting in more deals closed and a stronger customer base.

Your customer service team will also become unmatched. No more missed emails or long response times! CRM systems have a ticketing system that will ensure that no message from a customer goes unnoticed, and the system will even record the customer’s history with your business.

All things considered, you can’t afford to invest in a CRM system of some kind in 2023. Millions of businesses around the world are already hopping onto the trend, and if you don’t keep up, then you could get left behind.

What Makes HubSpot Unique?

The features above apply to most CRM systems on the market. But, two elements make HubSpot stand out from the rest of the CRMs — affordability and flexibility.

Let’s dive into affordability first. It’s incredibly simple — HubSpot is free. Unlike most other CRM systems, HubSpot offers a free package for anyone and everyone to use. It must be said that every CRM has a “free” element to it, but they’re never truly free like Hubspot is.

Most modern CRM systems have free trials for 14 days or up to a month. This simply gives business executives some relief because there are a lot of costs involved in implementing the CRM (more on that later). Other CRMs will offer their packages for free, but only for a limited number of users (sometimes as low as just two users). In other words, you can’t use the CRM for several different people unless you start paying for it. HubSpot doesn’t have this limitation — it’s free for an unlimited number of users, forever! There are some limitations to the features you can use though, but this is where HubSpot’s flexibility comes in.

HubSpot is divided into four different branches —- the Sales Hub, the Marketing Hub, the CMS Hub and the Service Hub. Each of these branches can be used for free, or they can be upgraded to a paid package, allowing you to unlock more features.

What’s great about this is that each branch can be upgraded individually. So, if your business needs to unlock more features in the Marketing Hub, but you’re happy with the free version of the Sales Hub and the Service Hub, you can choose to upgrade the Marketing Hub only. Other CRM systems require you to upgrade to a fully paid (or more expensive) package regardless of the features that you need. This flexibility is truly unique to HubSpot, and it allows your business to grow alongside the CRM, rather than having to grow into the CRM.

How to Ensure Success When Implementing HubSpot

Once you’ve decided that you’re ready to take the leap and invest in a CRM, you need to get the system up and running — that’s easier said than done, even if you’re experienced with tech.

CRM systems, just like HubSpot, are incredibly complex and difficult to integrate, especially if you’re doing it properly (as the foundation of your business). It’s always recommended to partner with a CRM expert or an agency that understands CRM systems and the implementation process behind them,

The reality is that nearly 70% of CRM system implementations fail. It’s not a good idea to try and go at it by yourself! Find a CRM expert that can help you to get your system up and running and support you with any potential troubleshooting in the future too.

Press Release Distributed by The Express Wire

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