How Rada Krivokapic Radonjic changed the course of women’s and men’s fashion
Renowned for her distinctive fashion details such as Kovilm and the culturally rich Zentivns folk costume, Rada Krivokapic Radonjic has carved a niche for herself as an exceptional designer whose work is as iconic as it is globally recognised. Rada’s journey into the world of fashion began with a solid foundation, having graduated from the prestigious École de la Chambre Syndicale de la Couture Parisienne, in collaboration with the Academy of Fine Arts in Belgrade. Her thirst for knowledge led her to Milan, where she honed her skills during an internship with Giorgio Armani, alongside industry figureheads and luminaries such as Giovanni Versace, Valentino Garavani, Karl Lagerfeld, and Roberto Cavalli. The fashion expert has been instrumental in establishing technical infrastructures and optimising production processes aligned with the standards of leading global brands. Her entrepreneurial spirit is further demonstrated through her recent announcement of a new fashion brand and ambitious green initiative. Collaborating with local entities worldwide, Rada aims to expand green spaces in territories where her brand operates, showcasing a commitment to sustainability and environmental responsibility.
Rada’s visionary approach extends beyond clothing. In 2019, she introduced “Kovilm,” a cutting-edge fashion accessory that reimagines traditional neckwear. Symbolizing the transformation from tie and bow-tie, Kovilm represents Rada’s commitment to pushing boundaries and embracing innovation. This unique garment received official recognition from the Ministry of Economy, solidifying its position as a distinguished fashion detail. With a passion for preserving cultural heritage, Rada also designed the esteemed folk costume known as “Zentivns 2022,” which received global recognition for its exceptional design.
Rada’s contributions to the world of fashion have garnered widespread recognition. In 2023, she was honored as The World’s Best Fashion Designer of the Year in London, Great Britain, at a prestigious ceremony organized by Corporate LiveWire. Additionally, Rada has been applauded for her remarkable humanitarian work, which has earned her Humanitarian Contribution Awards. In July 2024, Rada Krivokapic Radonjic was honored as The Best Fashion Designer of the Year Southern Europe in London, United Kingdom.
A book about Rada Krivokapić Radonjić has been published, initiated by MM Portal based in Mostar, Bosnia and Herzegovina, and a large number of writers and poets: Mladen Ljubic Vajta, Zdravka Babic, Branka Subasic, Zeljko Andrijanic, Anto Marincic, Mate Kelava, Nevenka Rezo, Milijana Maric, Ljiljana Skelic Vemic, Jelena DM, Radica Leko, Marina Vukoja, Ivka Ilic Kovačevic, Ivan Vrljic, Dragan Marijanovic, Zeljka Mihaljevic Loncar.
