During Global Financial Literacy Week, C&P Capital Releases “Digital Investment Behavior in Emerging Markets” Report

London, April 10, 2025 -- In recognition of Global Financial Literacy Week 2025, global investment platform C&P Capital has officially released its new report, “Digital Investment Behavior in Emerging Markets.” The report highlights how digital wealth management is evolving from a financial instrument into an essential life skill across countries like Nigeria and Kenya, signaling a shift in how individuals perceive and engage with finance.

Based on first-hand user data collected across African markets, the report offers insights into user demographics, entry points into investment, asset preferences, and financial attitudes. According to the data, over 72% of new users in 2024 were first-time investors, with nearly 60% aged between 20 and 35. Digital currencies and USD-denominated savings products ranked as the most popular entry-level choices, while the platform’s zero-deposit trial mechanism was found to be a key catalyst for financial onboarding.

“In emerging markets, investing is no longer perceived as a privilege of the wealthy—it’s becoming a basic skill,” the report states. “We are witnessing a shift from passive exposure to active participation in financial decision-making, indicating a broader transformation in financial awareness.”

Alongside the release of the report, C&P Capital has launched a series of initiatives during Financial Literacy Week, including online knowledge workshops and small-group user meetups in collaboration with local partners, aiming to expand access to foundational digital financial education.

Founded by Cheersway (UK) and PANAGORA, C&P Capital focuses on delivering low-barrier, diversified investment options in emerging markets. With its regulatory framework and tech-enabled infrastructure, the platform is steadily advancing the principle of “finance for all” by promoting access, education, and participation in digital wealth creation.

About C&P Capital

C&P Capital is a global investment platform jointly established by Cheersway (UK) and PANAGORA. The company offers compliant, transparent, and technology-driven financial solutions to users in Africa, Southeast Asia, and other high-growth regions. With a mission to promote financial inclusion, C&P Capital is committed to strengthening financial awareness and capability in underserved markets.