Cammi Jeanne Launches Exclusive Christmas-Themed Sweatshirt Collection Ahead of Holiday Rush
Cammi Jeanne, a newly launched ladieswear brand, is getting ahead of the holiday rush by debuting its inaugural collection of Christmas-themed sweatshirts. Launched by Kenchen Bharwani, the collection is posed to be one of the biggest sellers for the 2024 holiday season.
Kenchen Bharwani appeared on the ‘She Who Thrives’ podcast in early August, promoting Cammi Jeanne as the missing link in the holiday sweatshirt market by creating reasonably priced designs. While Christmas pajamas remain a best seller within the womenswear category, these sweatshirts are a versatile alternative, allowing consumers to style them as loungewear, casual clothing, or nightwear.
Bharwani incorporated classic and contemporary Christmas elements, from ornaments to common holiday phrases into the collection’s design, targeting the womenswear demographic. Research shows that festive seasonal womenswear performs better than its menswear counterpart, leading Empire Apparel LLC – Cammi Jeanne’s parent label – to launch the dedicated womenswear line.
The collection’s graphic designs are brought to life using high-quality heat transfers. Phrases like ‘Oh Deer It’s Christmas’ and ‘Tis the Season’ appear across a neutral and jewel-tone color range of round-neck sweatshirts. It’s a win-win for the small brand and its customers, enabling them to provide competitive pricing, without compromising on color vibrancy or durability.
Bharwani has previously collaborated with Backstory Prints Los Angeles on a range of healthcare graphic t-shirts, bringing her experience in high-quality printing transfers to this festive womenswear range. The collection has already secured distribution on the East and West Coast from major consumer brands, who predict its attractive designs and affordable price point will make it a best-seller amongst consumers this holiday season.
What makes the Christmas-themed sweatshirt collection stand out is its affordability. Bharwani used her expertise as a fashion consultant to navigate the manufacturing side of development to secure competitive pricing by working with factories in Pakistan where blank sweatshirts are not best-sellers. Securing lower pricing on the cotton fleece sweatshirt significantly reduces the sticker price for consumers, with the high-quality heat transfers added later.
The Cammi Jeanne holiday collection hits retail stores in September following a successful summer marketing campaign.
About Cammi Jeanne | Cammi Jeanne is the latest brand launch from Empire Apparel LLC, which specializes in off-price apparel. Kenchen Bharwani is a fashion consultant at Empire Apparel LLC and a graphic designer. For more information about Cammi Jeanne and the Christmas-themed sweatshirt collection, please contact Kenchen Bharwani at kanchan@empireapparel.net.
