ATOK Announces Cooperation with Geoje Tourism Farm Development and Caravan Healing Complex!
(Resource : Atok Labs)
On October 2, 2024, Atok announced a partnership with the Korean agricultural corporation HyengBok Corporation to officially launch a global advertising campaign for a tour farm development project and caravan healing complex located in Geoje, Gyeongnam. This Memorandum Of Agreement (MOA) signifies a mutually beneficial relationship that is expected to boost the tourism industry.
Atok plans to take a leading role in this project, leveraging its global agency capabilities. Specifically, the company aims to attract international visitors through both online and offline advertising campaigns for the new tour farm and caravan healing complex in Geoje.
HyeongBok Corporation will invest approximately 30 billion KRWinto establishing the caravan healing complex in Gabaeri, Geoje. This site will feature a caravan park for 200 units, alongside various attractions such as a light festival, a mini zoo, a Taiwanese night market, and a K-Pop zone, all of which are anticipated to garner significant interest from both domestic and international tourists.
As part of this collaboration, Atok is also discussing ways for users to utilize ATOK points at the Geoje healing complex. This initiative aims to provide consumers with tangible benefits and bolster brand loyalty.
Atok operates as a reward-based digital advertising platform utilizing innovative technologies such as AIoT, Big Data, and Web3. Users can earn rewards by engaging with advertisements during their free time. Through Atok's precise targeting - based on users' age, gender, interests, hobbies, lifestyle, and geographical settings - brands can execute effective and efficient advertising campaigns.
Both Atok and HyengBok Corporation intend to maximize their respective strengths to enhance brand value for the tour farm and caravan healing complex. They have also committed to collaborating on various programs aimed at boosting the local economy. Consequently, the anticipated effects of this partnership include increased brand value of the tour farm, direct benefits for consumers, and positive impacts on the regional economy and job creation, making future developments highly anticipated.
