Alexander Thomas Wins Wealth Manager of the Year at Business Awards UK for Social Media Impact

Alexander Thomas, a financial adviser with GP3 Financial Solutions, has been honoured as the 2024 Wealth Manager of the Year at the Business Awards UK Wealth Management Awards. This recognition highlights Alexander’s modern and engaging approach to financial education and his dedication to providing accessible and practical financial advice.

Pioneering Financial Education Through Social Media

Alex has taken a fresh approach to wealth management by leveraging social media as an educational tool. His Instagram account, @wealthbyalex, has grown from 500 to 7,300+ followers in just 12 months, generating over 4 million views. Through concise and engaging content, Alexander breaks down financial topics like taxes, pensions, and investments, making them easier to understand for his followers.

Unlike many traditional advisers, Alexander dedicates time to offering free resources through his platform, reaching audiences who might not otherwise have access to professional financial guidance. His approach has fostered a strong community of followers who value his clear and practical advice. As he puts it, “Give freely with no expectation in return. Not just money but your knowledge and time. For every person you help, the universe will work its magic and you’ll be rewarded ten times over.”

Making a Measurable Impact

Alexander’s work on social media has created opportunities to extend his financial expertise beyond his online platform:

• Education Partnerships: Alexander was invited to speak at schools, colleges, and universities, and contributed to developing the finance curriculum for Leicester College’s T-Level program.
• Corporate Workshops: He worked with Samworth Brothers, a leading Leicestershire-based business, to deliver financial workshops and one-to-one sessions for their staff.
• Supporting Individuals: Alexander has personally assisted more than 500 people through messages, calls, and workshops, often helping them navigate difficult financial decisions or in their own words 'saving' them from other advisers who had been offering poor services at higher costs.
• Business Growth: By engaging with audiences nationwide, Alexander has brought many new clients to GP3 Financial Solutions, contributing to growth in assets under management.

Balancing Innovation and Commitment

Alexander’s achievements are even more impressive when viewed alongside his full time role as a financial adviser and his personal commitments. Despite a busy schedule, he spends significant time creating content, networking, and responding to audience queries. This dedication has not only strengthened his professional profile but also earned him a nomination for Marketing Campaign of the Year at the Verve Awards.

Looking Ahead

With a growing following and an expanding role in financial education, Alexander plans to continue his work in making financial knowledge more accessible. Alex has shown where technology and modern approaches can offer insight for users that may otherwise not engage with financial advice, encouraging users of all backgrounds and ages to clue up on their financial future, demystifying an industry that can for some, seem impenetrable.

Alexander Thomas’s recognition as 2024 Wealth Manager of the Year underscores his commitment to making financial advice approachable and relevant. By combining traditional expertise with modern tools, Alexander is building a more inclusive and informed financial landscape.

For more about Alexander Thomas and his award win, follow @wealthbyalex on Instagram or reach out to Business Awards UK.