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You need creative ideas to boost your distillery tours and make it a favorite for everyone. The ideas will market your tour, give your guests a very memorable event and generate more profits for you.
For instance, starting from the booking of the tours, it must be as easy for your guests as possible, so it is a nice idea to use distillery tours booking software on your website. Then moving on to the programme you have planned for each tour, they must keep the guests entertained till the event is over.
Now, marketing the tours is another area where you need brilliant ideas. We got you though, let's get started.
So, let's start with how to give your guests the best experience. This could also be part of your marketing strategies especially if you plan to pay for ads. Here are some simple ways to make the tour experience better.
Sharing the story behind your distillery can make the tour interesting and memorable. What can you talk about? Talk about the history of your brand and why you're passionate about making spirits. Some people will call it your motivation to succeed, let the story move your audience.
Also, this is where you show off what makes your distilling process unique, it could be a special ingredient or a traditional method passed down through generations, people are always in love with traditional methods. People love hearing stories, so make sure to weave plenty of them into your tour.
Engage all the senses (touch, sight, smell, taste, hearing) to make the tour more relatable. Humans learn in different ways, so plan different sections where guests can use all their senses to understand the process going on in your distillery.
For the sense of touch, give them little samples of grains to touch or feel between their fingers. The grains could be brought closer to the nose to perceive the smell, they can feel the barrels too and definitely have a taste of the wine as it changes along the process. This is to guarantee that their time with you is unforgettable.
Of course, you must make the tour interactive so that guests can ask questions and get answers. Or you can do the asking of questions with an incentive for whoever answers correctly.
Create games relating to the brewery to make guests loosen up and laugh. They must not have a dull moment, so bring out the sanguine part of you to give them the best experience.
This is also about giving your guests a great experience and attracting more visitors to your distillery. This is because expanding the types of tours you offer can attract more visitors and make them come back for an experience different from the last tour.
Here are some simple ways to increase your tour services and appeal to a larger audience.
Everything has a theme these days, so create tours that focus on specific spirits, like gin or bourbon. The theme could be from the unique process that differentiates a particular spirit from the others.
Another event that will definitely interest your guests is cocktail-making classes by expert mixologists. Your guest would be taught to mix their own cocktails using your spirit and the best cocktail could win a price. This sounds so fun already.
Provide special VIP experiences for guests who want a more exclusive and personalized tour. It means they are willing to pay more to get special attention and get to enjoy the tour privately. Usually, they are opportune to see more areas of the distillery that are not open to the general tour like the production floor or aging rooms.
This type of package can also be available for people on their special occasions such as marriage proposals, wedding anniversaries or even for a memorable birthday for a special person.
Talking of boosting your distillery tours, you need sound digital marketing. The use of digital marketing can help you reach more potential clients and attract more visitors to your distillery tours. This type of marketing goes beyond your immediate community, you will be able to reach far and wide.
Start by improving or optimizing your website and social media profiles because these sites are the first point of contact for your potential guests, so it's important to make a good first impression.
Show beautiful pictures of previous guests laughing and having a nice time, pictures of them listening to stories with serious faces, beautiful pictures of the different sections of the distillery and more.
Also, include short videos, let your guests give a review of their time with you and upload it, a proposal video during a tour will definitely pull a crowd.
Online Booking System
After running marketing to get people interested in the tours, make booking very easy for them. This is possible with distillery tours booking software on your website, or you can use it as a landing page for your ads. It is an online booking system that allows potential visitors to see availability and book a tour at their convenience, without having to call or email.
This system can also be used to give incentives such as discounts for early birds for booking in advance or special promotions for booking a group tour. This will save you the stress of answering calls and managing the bookings as well as giving your guests a smooth experience.
Growing a business is demanding. You have a lot of work to put in but diligence always pays. So buckle your shoes and start posting those lovely pictures on your social media platforms and your website.
Make sure you give the best experience to your guests, by planning a lot of activities they will enjoy and gifts to take home as well.
Website: https://www.bookeo.com/tours/distillery-brewery-tours/