Unmasking the Beauty Facial Masks Market: How Online Channels are Driving Sales
The global beauty facial masks market is anticipated to be valued at US$ 6.8 billion in 2022 and further expand at a CAGR of 5.1% to reach US$ 11.2 billion by the end of 2032.
Sales of beauty facial masks accounted for nearly 4.3% of the global skincare industry at the end of 2021. The use of a beauty facial masks hydrates the skin and provides certain minerals making skin healthy. The rising awareness for skin care and increased expenditure on beauty care products will propel the market during the forecast period.
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How are Online Channels Supporting the Sales of Beauty Facial Mask ?
Online channels have played a significant role in supporting the sales of beauty facial masks in recent years. Firstly, e-commerce platforms have made it easier for consumers to access a wide variety of beauty masks from anywhere in the world. With just a few clicks, customers can browse through a vast range of products, read reviews from other buyers, and compare prices across different brands. This convenience has made it easier for consumers to find the perfect product that suits their skin type and preferences, leading to increased sales of beauty facial masks.
Moreover, online channels have also allowed beauty brands to market their products more effectively, using social media platforms and other digital marketing tools. By leveraging influencers and creating engaging content, brands have been able to build a loyal following of customers who trust their products and recommendations. Online promotions, discounts, and bundle offers have also been used effectively to entice customers to try new products or stock up on their favorites. As a result, the online channels have helped to create a more engaged and informed customer base, driving increased sales of beauty facial masks. Overall, the online channels have been instrumental in boosting the sales of beauty facial masks, offering convenience, accessibility, and effective marketing tools to both consumers and beauty brands.
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Competitive Landscape
The beauty and skincare industry has been witnessing some of the most promising mergers and acquisitions, where the facial mask category showcased significant activities associated with the rising popularity of Korean/K-beauty masks along with digital-first disruptors. The brands are gaining substantial growth by collaborating with online influencers, user-generated content, and social selling.
- In January 2022, Oscar Mayer in collaboration with Seoul Mamas launched the first ever bologna-inspired face mask
- In September 2021, Kao Corporation released a sheet mask called Smile Performer. It was designed to bring back a smile on the face using cotton by-products making it biodegradable
Key Companies Profiled:
- Amorepacific Corporation
- Bombay Shaving Company
- Elizabeth Arden Inc
- Hanacure
- Himalaya Company
- Johnson & Johnson
- Lancer Skincare
- L’Oreal
- Procter & Gamble
- Shiseido
- Sisley SAS
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Segmentation of Beauty Facial Mask Industry Research
- By Mask Type:
- Clay Mask
- Sheet Mask
- Cream Mask
- Thermal Mask
- Peel-Of Mask
- Gel Mask
- Others
- By Packaging:
- Tube
- Jar/Bottle
- Sachet
- Others
- By Ingredient:
- Natural
- Synthetic
- By Brand Type:
- Mass
- Prestige/Luxury
- By Distribution Channel:
- Online
- Offline
Key Questions Covered in the Beauty Facial Mask Market Report
- What is the projected value of the Beauty Facial Mask factors Industry in 2022?
- At what rate will the global Beauty Facial Mask factors market size grow until 2032?
- Which are the factors hampering the growth of Beauty Facial Mask factors?
- Which region is expected to lead in the global Beauty Facial Mask factors market By 2032?
- Which are the factors driving the Beauty Facial Mask factors Industry during the forecast period?
- What is the expected market value of the Beauty Facial Mask factors market during the forecast period?
Regional Analysis For Beauty Facial Mask Market:
- APAC (Japan, China, South Korea, Australia, India, and the rest of APAC; the rest of APAC is further segmented into Malaysia, Singapore, Indonesia, Thailand, New Zealand, Vietnam, and Sri Lanka)
- Europe (Germany, UK, France, Spain, Italy, Russia, Rest of Europe; Rest of Europe is further segmented into Belgium, Denmark, Austria, Norway, Sweden, Netherlands, Poland, Czech Republic, Slovakia, Hungary, and Romania)
- North America (USA, Canada and Mexico)
- South America (Brazil, Chile, Argentina, Rest of South America)
- MEA (Saudi Arabia, United Arab Emirates, South Africa)
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This Press Release has been written with the intention of providing accurate market information which will enable our readers to make informed strategic investment decisions. If you notice any problem with this content, please feel free to reach us on mediarelations@xherald.com.
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