United States Dominates the North American Low-alcohol Beverages Market Projected to Continue Exhibiting High Demand by 2033 | FMI

As per Future Market Insight, the United States currently holds 54% share of the North America low-alcohol beverages market, and it is expected to retain its dominance during the assessment period. The market for low-alcohol beverages in the United States is anticipated to increase at a CAGR of 2% and reach 8.1 billion liters in 2023.

Millennials in the United States are increasingly seeking out new flavor experiences when it comes to their drinks. This is reflected in the increasing popularity of non-alcoholic beers, mocktails, and other low-alcohol beverages. These types of drinks offer an enjoyable drinking experience without high alcohol content.

Growing awareness about the health risks associated with high alcohol consumption is motivating Americans to shift their preference towards low-alcoholic beverages. Millennials are turning to low-alcohol beverages for a unique and refreshing taste.

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Further, millennials are also embracing “sober curious” events and activities, where they can enjoy a night out without the presence of alcohol. All of these trends point to accelerated demand for low-alcohol beverages among millennials, and this trend is likely to continue in upcoming years.

Companies are exploring ways to create drinks that maintain a low-alcohol content but still provide an enjoyable drinking experience for those looking for something lighter and refreshing than traditional alcoholic beverages. This is resulting in the emergence of new flavors, such as ginger beer and lemon shandy, which are quickly becoming popular among millennials.

As the demand for low-alcohol beverages increases, so does the figure of competitors offering similar products. Companies such as Allagash Brewing Co, Bacardi Ltd., and Beam Suntory Inc. have become go-to options for those seeking low-alcohol beverages. These brands are rapidly gaining popularity and have even gone on to launch a variety of new flavors, from grapefruit to hard seltzer.

To keep up with the competition and stay ahead of the curve, companies are adopting various strategies to ensure their products are top-of-mind for consumers. This includes investing in marketing campaigns, launching promotional events and activities, and creating unique packaging and flavors.

For instance, in October 2022, Magic Moments introduced a collection of energizing ready-to-drink drinks with low-alcohol content. The can packaging for the Magic Moments Vodka Cocktail line has a fun, carefree vibe that captures the essence of casual, at-home, and outdoor gatherings

Companies are also tapping into the power of social media to reach out to young audiences while leveraging collaborations with influencers and other brands to maximize reach and impact. This will positively influence low-alcohol beverage sales across the United States during the projection period.

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Key Takeaways from the Low-alcohol Beverages Market

• The global low-alcohol beverages market is projected to expand at 3% CAGR from 2023 to 2033.
• In 2023, global sales of low-alcohol beverages are expected to generate US$ 1.41 billion in revenue.
• The USA low-alcohol beverages market is forecast to expand 2% CAGR through 2033.
• Growing demand for new flavors among millennials will provide an opportunity for the growth of low-alcohol beverages market in the United States.

“As millennials are demanding for new flavors in the United States, companies are coming up with innovative products to meet their expectations,” says an FMI Analyst.

Competition Landscape in the Low-alcohol Beverages Market

Market participants for low-alcohol beverages are trying to streamline their supply chains. They are also focusing on increasing their geographic presence by launching new low-alcohol beverages with innovative flavors.

Asahi Group, Mixoloshe, and Magic Moments are key companies in the United States low-alcohol beverages market.

Recent Developments:

• In December 2022, in order to expand its footprint in low/no alcohol beverages and stay up with the most recent beverage trends in the United States, Asahi announced that it will introduce a start-up investment fund, the Asahi Group Beverages & Innovation Fund.
• In December 2022, the category-defining beverage company Mixoloshe, which was started by a woman to encourage people to consume low-alcohol, announced the launch of six new drinks that promise all the fun without the alcohol.

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Low-alcohol Beverages Market Segmentation by Category

By Type:

• Low-Alcohol Beer
• Low-Alcohol Spirits
• Low-Alcohol Wine
• Low-Alcohol RTD
• Low-Alcohol Ciders

By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Retail

By Region:

• North America
• Latin America
• Europe
• The Middle East and Africa
• East Asia

About FMI

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