The Next Generation of B2B eCommerce Solutions
Today's B2B eCommerce solutions on the market are based on the B2C model and many of the bigger solutions are on-premise, meaning that companies are on-premise to follow any new versions that come out and pay. The need for agility, adaptability, and scalability in an ever-changing market becomes difficult with these solutions, as they are not designed or built for B2B requirements nor do they offer a seamless customer experience.
Prompted by this frustration, Arnaud Rihiant built DJUST in 2020 to become the ultra simple and flexible B2B eCommerce solutions platform enabled by API and MACH technologies, creating endless possibilities for the B2B eCommerce industry.
The Gap In The Industry
Arnaud Rihiant has spent the last 12 years shaping the eCommerce landscape as an entrepreneur and co-founder of the leading marketplace solution MIRAKL, where he recognized a significant gap in the B2B eCommerce solutions available, making integrations with marketplaces and channels difficult.
He explains, "Many of the existing solutions were excessively developer-heavy, making them prohibitively expensive and slow to market."
This is also one of the reasons why most companies are struggling with efficiency and profitability in their digital transformation journey. According to Rihiant, this is partly due to the fact that most companies focus on extracting value and less on creating value. They focus more on internal processes than on creating value for customers. According to a recent Mckinsey study, "82% of B2B decision makers will actively seek a new vendor if a performance guarantee is not offered in the omnichannel experience" (HBR 2022).
Where several companies can go wrong is thinking that B2B eCommerce is the same as B2C. Management of multiple sellers on the platform, complex bulk ordering, individual pricing, duplication of content across the platform, automatic reading of ERP systems, and a long buying process that includes multiple decision-makers are just a few in a long list of B2B requirements today.
Rihiant explains, "We're in 2023, and some industries are still using fax, emails, and phones to make orders. Is it the culture? Maybe. It's more a testimony of a lack of relevant and user-friendly B2B Commerce platforms. This is what DJUST wants to change."
In large, complex organizations, a B2B eCommerce solution will touch all parts of the company. The right B2B solution can relieve the burden on customer service, make it easier for sales representatives to sell, and increase revenue and customer retention.
Unfortunately, the wrong solution can make life harder for IT by introducing conventional B2B eCommerce solutions that don't go deep into the complexity of streamlining existing systems and business processes. One of the key differentiators in the DJUST B2B Commerce solution is that it can connect with any existing ERP system which means faster time to market without total disruption of existing IT systems.
Rihiant compares the B2B commerce solution to an "ultra-flexible engine in a car where one can change everything in the car model, design, and functions without impacting the engine." Distributors, manufacturers, and franchisors can customize and personalize their B2B e-shop as they see fit with B2B features out-of-the-box. In parallel, all processes and systems can be streamlined automatically.
B2B Platform With High-Level B2C Advantages
The online B2C sector has evolved significantly in the last 20 years, with platforms transforming how consumers shop online. Successful B2C brands understand their consumers and buyers. They are aware that as time changes, so with consumer preferences, now focusing on being able to buy, experience, or communicate anytime, anywhere, and everywhere.
"With the convenience of self-service in our private lives, B2B is increasingly expected to offer the same convenience and simplicity when ordering products or services," explains Rihiant.
The way B2B customers shop is changing primarily because of the millennial generation (Forrester 2020). As tech-savvy, they expect nothing less than a complete eCommerce experience. They do not want to be limited in their choice of device and payment options to make their purchase.
This means offering an intuitive and easy-to-use platform that allows buyers to quickly find what they are looking for, place orders efficiently, and receive their products promptly. Any business deploying, building, and launching with the DJUST solution can make every change they want, as the platform is ultra-flexible and agile.
Next Generation B2B e-Commerce Solution
With their B2C model in a B2B platform, DJUST's vision is to make B2B eCommerce solutions simplified and accessible for all users, facilitated by ultra-modern and sustainable technology.
"Manual work often leads to errors with no data insights to make better decisions. But with DJUST's B2B eCommerce solution, companies can easily plug and play their current platforms directly to DJUST's top-tier technological solutions and see more effective and efficient processes," Rihiant explains.
DJUST has emerged as a game-changer in the B2B eCommerce space, offering a comprehensive solution that makes everything straightforward, which enables any enterprise to scale without limitations. According to DJUST, all businesses should be able to create, launch, and manage their online ventures with ease and scalability without breaking the bank or requiring a large team of developers. Their approach is revolutionizing the industry and empowering businesses to become trendsetters in the digital era.
COMTEX_425740684/2776/2023-03-01T21:05:01
