Test Preparation Market Growth, Trends, Competitive Landscape, Learning Model, Exam and Overview By 2027

Published March 14, 2023

According to IMARC Group’s latest report, titled “Test Preparation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global test preparation market is expected to exhibit a CAGR of 6% during 2022-2027. Looking forward, IMARC Group expects the global test preparation market to continue its robust growth during the forecast period (2022-2027).

Industry Definition and Application:

Test preparation refers to educational training designed to improve the performance of test-takers on standardized tests in university high schools, elementary levels, job interviews, etc. They consist of multiple solutions, such as crash courses, practice papers, mock tests, class curricula, in-person online tutoring packages, etc. Test preparation services help to enhance the skills and abilities of the test-takers through consistent practice and improved exposure to the problems and questionnaires that resemble the actual test. Consequently, they are extensively utilized by school and college students, job seekers, working professionals, etc., across the globe.

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Test Preparation Market

Test Preparation Market Trends:

The growing focus of graduates on improving their qualifications and skills for proper employability and the increasing requirement for a skilled workforce in the service segments are among the key factors driving the test preparation market. In addition to this, the expanding education technology industry and the emerging trend of customized and comprehensive online test preparation courses for students with built-in guidebooks are acting as significant growth-inducing factors. Moreover, the elevating number of candidates appearing for various standardized tests, including GER, SAT, TOEFL, GMAT, etc., is further catalyzing the market growth. Apart from this, the rising penetration of mobile learning or m-learning methods that offer self-assessment solutions is also positively influencing the global market. Furthermore, the introduction of artificial intelligence or AI-based interviews and examinations and the launch of numerous supportive policies by government bodies, especially in developing countries, to build a strong digital infrastructure are expected to fuel the test preparation market over the forecasted period.

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Note: In this report you will get detailed analysis of the market, growth analysis graphs, historical period analysis, forecast period analysis, major market segmentation, top leading key players of the market, table of content, list of figures, and list of tables.

Competitive Landscape with Key Players:

The competitive landscape of the industry has also been examined with some of the key players.

  • Aakash Educational Services Limited
  • ArborBridge Inc.
  • BenchPrep
  • C2 Educational System Inc.
  • Club Z! Tutoring
  • FIITJEE Limited
  • Huntington Learning Center Inc.
  • Kaplan Inc.
  • Pearson Plc
  • Sylvan Learning LLC
  • Think and Learn Private Ltd. (BYJU'S)
  • TPR Education IP Holdings LLC (The Princeton Review).

Key Market Segmentation:

The report has categorized the market based on exam, end user, learning model, gender and region.

Breakup by Exam:

  • University Exams
  • Certification Exams
  • High School Exams
  • Elementary Exams
  • Others

Breakup by End User:

  • Post-Secondary Certification
  • K-12
  • College Students
  • Job Seekers
  • Working Professionals

Breakup by Learning Model:

  • Blended
  • Online

Breakup by Gender:

  • Male
  • Female

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, South Africa, Others)

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Key highlights of the report:                                                    

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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Asia Pacific E-learning Market Report

United States E-learning Market Report

India E-learning Market Report

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