Tequila Market Size, Share, Growth, Latest Insights, Trends and Global Industry Analysis 2022-2027

Published February 13, 2023

The latest report published by IMARC Group, titled “Tequila Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The global tequila market size reached US$ 13 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 27.7 Billion by 2027, exhibiting at a CAGR of 12.9% during 2022-2027.

Year Considered to Estimate the Market Size:

  • Base Year of the Analysis: 2021
  • Historical Period: 2016-2021
  • Forecast Period: 2022-2027

Tequila refers to distilled alcoholic beverages produced from the Agave Tequilana plant. They are fermented with additional sweeteners, including glucose, fructose, and artificial additives for flavorings, and can be categorized into several types, such as Blanco, Joven, Reposado, Anejo, etc. The alcohol content, color, and flavor of these tequila variants generally vary based on the duration of the aging process. Their moderate consumption aid in improving digestion, probiotic levels, and the absorption of calcium and magnesium and prevent the growth of healthful microbes in the intestines. Consequently, tequila drinks are in extensive demand among consumers across the globe.

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Market Trends:

The elevating popularity of cocktail culture, both in and out of the house, is among the key factors driving the tequila market. Besides this, the shifting preferences toward ultra-premium and exclusive handcrafted tequila are acting as significant growth-inducing factors. Moreover, the introduction of new products by leading market players created with natural ingredients, including coconut tangerine, lemon, strawberry, pineapple, mango, pear, etc., for expanding their product portfolio is also positively influencing the global market. Apart from this, the launch of canned tequila cocktails by numerous manufacturers that are convenient and cost-effective to boost their overall sales is further augmenting the market growth. In addition to this, the increasing availability of alcoholic beverages through e-commerce channels and the rising usage of Blanco as a base component in various cocktails, such as Margarita and Paloma, on account of its semi-sweet, earthy, and distinctive agave flavor are expected to propel the tequila market over the forecasted period.

Tequila Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the tequila market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Ambhar Tequila
  • Bacardi Limited
  • Beam Suntory Inc. (Suntory Beverage & Food Ltd)
  • Brown–Forman
  • Diageo Plc
  • Dos Lunas
  • El Agave Artesanal
  • El Grado Tequila
  • Jose Cuervo
  • Tequila Arette

Key Market Segmentation:

The report has segmented the global tequila market based on product type, purity, price range, distribution channel and region.

Breakup by Product Type:

  • Blanco
  • Joven
  • Mixto Gold
  • Reposado
  • Anejo
  • Extra Anejo

Breakup by Purity:

  • 100% Tequila
  • 60% Tequila

Breakup by Price Range:

  • Premium Tequila
  • Value Tequila
  • Premium and Super-Premium Tequila
  • Ultra-Premium Tequila

Breakup by Distribution Channel:   

  • Off-Trade
    • Supermarkets and Hypermarkets
    • Discount Stores
    • Online Stores
    • Others
  • On-Trade
    • Restaurants and Bars
    • Liquor Stores
    • Others

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

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Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.

Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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