Social Media vs. Mainstream Media : Quality and Speed of News Story Information

Published February 21, 2023
We examined the quality and speed of original news stories and information on social media now delivering content directly to users in near real-time versus mainstream news outlets that are often constrained by a variety of filters, delays and influenced by power brokers writes J Dean @

Feb. 21, 2023 / PRZen / NEW YORK -- Today, about 75%, or 247 million people in the U.S. have a social media account. And much of the Twitter attention based on social analytics data has found it to be highly reactive, waiting until a major activity is occurring before registering a post signal. Social media networks tend to surge quickly and dissipate just as quickly, operating more like an alarm or a behavioral and attention signal, using event stream approaches to understanding its insights writes J Dean @

For example, Twitter social data analytics uncover the need to encourage more in-depth original information and localized news stories versus duplicate retweet postings.

Case studies show Twitter does "beat the mainstream news?" in speed of real-time news stories and information dissemination. However, overall we find about 70% of Twitter traffic are retweets or replies, rather than new original content stories or educational materials.

While social media can offer a real-time glimpse into events as they happen, it is not always the first or most reliable source of breaking news. Social media is just one of many data streams that can be used to study trends, but each source has strengths and limitations.

For example, it's important to accurately report and help educate people on medical and wellness matters. In fact, social network media has become a source for healthcare materials.

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