The Global Social Media Analytics Market 2032 Industry Report is a professional and in-depth study on the current state of the Social Media Analytics Market by QMI. The Social Media Analytics Market is supposed to demonstrate a considerable growth during the forecast period of 2023-2032. The company profiles of all the key players and brands that are dominating the market have been given in this report. Their moves like product launches, joint ventures, mergers and acquisitions and the respective effect on the sales, import, export, revenue and CAGR values have been studied completely in the report.
Any analytical workflow requires data identification, determining business rules, setting criteria, data planning, data modeling, execution, and visualization. To extract the most value from social media data, businesses are employing a variety of analytical methodologies, including predictive, prescriptive, and descriptive analytics. The data gathered from various social networking platforms is unstructured, necessitating the use of additional functionalities to organize it and enhance the insights. This is due to the fact that data is gathered by tweets, social listening, and discuss opinions.
• Rising number of social media users
• Increased Penetration of the Internet and Number of Social Media Users to Drive the Market
Recent Developments of Social Media Analytics Market:
• Google improved Google Analytics in October 2021 by including a search console option that gives marketers access to information like their site’s rank and queries that resulted in clicks. • In September 2021, IBM will incorporate AI and automation features into its Watson Assistant tool, which will assist businesses in enhancing customer service across a variety of channels. • In order to help businesses humanize every interaction, create reliable first-party data that will support digital design strategy, and maximize marketing impact with unified analytics, Salesforce will integrate AI capabilities with Marketing Cloud in September 2021. • Talkwalker introduced a customer intelligence platform in September 2021. This platform analyses ratings and reviews posted by customers on various social media platforms and provides brands with timely, useful insights. • Adobe unveiled an AI-driven live search for Adobe Commerce in June 2021. Retailers using Adobe Commerce can give their customers relevant, customised search results based on their needs.
Segmentations Covered in the Report:
Detailed segmentation by area (country), business, type, and application are included in the Social Media Analytics market research analysis. The research offers comprehensive details on new products, regional investments, and market investments. The Social Media Analytics market research report also monitors emerging technologies and trends. The most recent market dynamics, including motivating and inhibiting factors, as well as business news like mergers and acquisitions and investments, are also included in the study. This analysis of current market trends from 2023 to 2032 is provided for each of the sub-segments.
By Component (Software and Services),
By Organization Size (Small and Medium-sized Enterprises (SMEs), Large Enterprises),
By Application (Sales & Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management & Fraud Detection, Public Safety & Law Enforcement and Others),
By Deployment Model (Cloud and On-premises),
By Industry Vertical (Banking, Financial Services & Insurance (BFSI), Telecommunications & Information Technology (IT), Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Government & Defense, Travel & Hospitality and Others)
The Key Players in this Market are: Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Brandwatch, Talkwalker, Digimind, Meltwater, SpreadFast, Cision, Simplify360, Hootsuite, Sprout Social, MetaQuotes Software, Socialbakers, Frrole, Prudence Analytics, and Software Solutions, MavSocial, Oktopost, Quintly, Rival IQ, Buffer, Sotrender, Awario, Agorapulse, and Sendible among others.
North America (The US, Canada, and Mexico)
Asia-Pacific (Japan, China, India, South Korea, Indonesia, Australia, Rest of Asia Pacific)
Europe (Germany, UK, Italy, Russia, Spain, The Netherlands France, Rest of Europe)
South America (Brazil, Argentina, Columbia, Rest of South America)
Middle East & Africa (United Arab Emirates, Saudi Arabia, South Africa, Rest of Middle East & Africa)