Shopic-Shufersal Smart Cart Partnership Wins 2023 RETA Award for Best AI at EuroShop

Published February 28, 2023

Düsseldorf, Germany--(Newsfile Corp. - February 28, 2023) - Shopic, the smart grocery cart provider, and Shufersal, Israel's largest supermarket chain, have been announced as joint winners of the "Best AI & Robotics Application" category of the RETA awards. The announcement was made yesterday at the EuroShop conference, during a ceremony produced by the prestigious EHI Institute retail trade group and the Lebensmittel Zeitung food industry publication.

Cannot view this image? Visit:

Credit: Shopic

To view an enhanced version of this graphic, please visit

The RETA awards are allotted to retail companies that field excellent technology projects within five categories, including best customer experience, best instore solution, best enterprise solution, best connected retail solution, and best AI and robotics application. This is the second year in a row that Shopic has won an award from RETA; in 2022, the company was recognized in the "Best Instore Solution'' category.

"We are delighted to be recognized for the second year running," said Raz Golan, Shopic's Co-founder and CEO. "It's a testimony to the hard work of both our own teams and our partners at Shufersal, who have enthusiastically invested in Shopic's smart cart solution to deliver the best possible shopping experience."

Shopic's solution employs artificial intelligence (AI) to power computer vision algorithms that identify every item as it is placed in the grocery cart, no matter what angle it's at, removing the need for shoppers to self-scan. Unlike other smart cart solutions, which come built in to specialty carts, Shopic offers a clip-on device that shoppers can easily attach to any standard grocery cart. This way, retailers can continue to use their existing fleet, cutting time to deployment and reducing investment in expensive infrastructure.

The screen displays cart contents and a running price total in real time, informs the shopper about relevant promotions, and enables frictionless self-service checkout. In this manner, Shopic empowers grocers to improve customer experience, to differentiate themselves from competitors with minimal risk, and to develop a new revenue channel with their own retail media offering. Shopic also provides anonymized customer data to help retail companies spot new trends, understand customer preferences, and optimize layout and inventory.

The RETA award caps a year of significant achievements for Shopic. Shufersal recently announced that it would expand its deployment of Shopic smart carts to reach at least 2,000 units by March 2023. No other smart cart provider has reported commercial-scale deployments at a comparable scale, making this a meaningful milestone for the retail tech startup.

Beyond its flourishing partnership with Shufersal, Shopic carried out new pilot deployments in major supermarket chains in North and Latin America, doubled its workforce to 80 employees, and completed a Series B funding round that raised $35 million of venture capital investments.

About Shopic

Shopic provides smart cart and store digitalization solutions to the world's leading grocers, bringing the advantages of online commerce to their physical stores. The company's computer vision-based clip-on device turns any regular shopping cart into a smart cart. It delivers a smooth shopping experience, instant on-cart checkout, just-in-time personalized promotions, and analytical insights from the retail floor. Founded in 2015, Shopic is headquartered in Tel Aviv, Israel. For more information, visit

Media Contact:
Dan Edelstein

To view the source version of this press release, please visit