Sales Of Kids Toothbrush Is Projected To Cross US$ 5.7 Bn By 2031
A new market research and competitive intelligence analysis from Fact.MR projects that demand for children’s toothbrushes will surpass US$ 2.7 billion in 2021 and increase at a CAGR of over 7.7% through the end of 2031.
The majority of consumers today look for goods that help them lead more moral, environmentally friendly, and socially conscious lives. When function and price are about equal, the modern consumer likes sustainable oral care brands and regularly adds them to their online and offline shopping baskets. As a result, the majority of companies that produce children’s toothbrushes are considering the sustainability of their manufacturing and marketing processes.
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The demand for kids toothbrushes is driven by a variety of factors, including the age and size of the child, the type of toothbrush needed, and the availability of different kinds of toothbrushes. As kids grow older, they need larger toothbrushes that are better suited to their mouths. Additionally, there are different types of toothbrushes available, such as electric, manual, and powered toothbrushes, each of which have different features and benefits. These factors can affect the overall demand for kids toothbrushes.
Competitive Landscape
Maintaining proper hygiene and oral care has become the primary motive of consumers to eradicate the possible spread of cavities, tooth decay, and other dental issues.
Consumers are shifting their focus towards using sustainable products that have no harmful effects on the environment. This has convinced kids’ medium toothbrush manufacturers to make natural or organic products and other disposable kids’ toothbrushes that are not hazardous. This is a new way to cater to the needs of consumers and address growing kids’ toothbrush demand in the dental care products market.
For instance-
- Colgate faced major challenges in expanding its market share, such as saturated urban markets and intense competition. The rural market offered scope for growth, where 30% do not use oral care products.
- GlaxoSmithKline has aimed to bring in high-quality, differentiated, and needed healthcare products to almost every possible consumer with its three global businesses of Vaccines, Consumer Healthcare, and Pharmaceuticals.
- Johnson & Johnson is dedicated to developing procurement relationships based on loyalty and trust. While maintaining the highest standards via industry-leading suppliers, the company is expected to drive demand for kids’ extra-soft toothbrushes and will influence toddler toothbrush sales in the market.
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Key Takeaways from Market Study
- The Latin America market is estimated to be valued at US$ 56.6 Mn 2021, and register a value of US$ 128.4 Mn by 2031, witnessing a CAGR of 8.5%.
- Europe will dominate the global market and is estimated to top a value of US$ 2 Bn in 2031, witnessing a CAGR of 6%.
- Strong production footprint of key market participants in China has made it hold the largest share of 56% in the East Asia market, which is expected to expand at a CAGR of 10.7% over the forecast period to reach a value of US$ 395 Mn by 2031.
- The market for kids’ toothbrushes is segmented based on target age group, where the school-aged children (ages 6 – 13 years) segment holds a high share of 81.8%, and is expected to witness a CAGR of 7.9% through 2031.
“With rise in demand for oral hygiene products, manufacturers are shifting their focus towards making sustainable products that have no harmful effects on the environment. Key players have adopted different marketing strategies that include acquisitions, product innovation, and new product launches to expand their presence and create a large customer base,” says a lead analyst at Fact.MR.
Categorization of Kids Toothbrush Industry Research
- Product Type:
- Non-electric
- Electric
- Target Age Group:
- Infants (ages 4 weeks – 1 year)
- Toddler (ages 12 months – 24 months)
- Pre-Schooler (ages 2 – 5 years)
- School Aged Child (ages 6 – 13 years)
- Sales Channel:
- Offline Stores
- Supermarket/Hypermarket
- Departmental Store
- Drug Stores and Pharmacies
- Other Sales Channel
- Online Stores
- E-Commerce Platform
- Company/Brand Website
- Offline Stores
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Crucial insights in the Kids Toothbrush Market research:
- Underlying macro- and microeconomic factors impacting the growth of the Kids Toothbrush Market Basic overview of the Kids Toothbrush Market including market definition, classification, and applications.
- Scrutinization of each Kids Toothbrush Market player based on mergers & acquisitions, R&D projects, and product launches.
- Adoption trend of Kids Toothbrush Market across various industries.
- Important regions and countries offering lucrative opportunities to Kids Toothbrush Market stakeholders.
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