Programmatic Advertising Market Newer Segments of Application and Forecast Till 2033

In its analysis, Persistence Market Research (PMR) forecasts that the global programmatic advertising market would grow at an astounding 33.3% CAGR from 2017 to 2025. The market was valued at US$ 1,926.4 million in 2016, and it is anticipated to grow to around US$ 30,000 million by the end of 2025.

Surging Utilization of Mobile Advertising to Propel Growth

Mobile advertising is widely used, and the demand for more advanced technologies is rising in tandem with the expanding market for mobile phones. Bright possibilities for programmatic mobile video are influenced by the development of tools to monitor and measure pertinent data on mobile devices.

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Digital technologies and devices have been widely adopted for innovation in corporate operations and revenue-generating prospects. Additionally, a number of national and international events have increased online ad spending, which has influenced the use of programmatic marketing.

During the forecast period, the aforementioned factors are anticipated to fuel market expansion. Additionally, social media marketers are using automated buying to create more successful campaigns that target specific audiences with content that are extremely pertinent. This is expected to further fuel market expansion.

North America to be Largest Market for Programmatic Advertising Platform by 2025-End

North America is projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region will account for revenues worth US$ 1,683.30 Mn in 2017, and is further estimated to surpass US$ 13,000 Mn by 2025-end. However, Middle East & Africa (MEA) is anticipated to register fastest growth in the global programmatic advertising platform market, followed by Latin America.

Based on transaction mode, real-time bidding segment will remain preferred in the market during the forecast period. This transaction mode is expected to surpass US$ 16,000 Mn in revenues by 2025-end. In contrast, private marketplace transaction mode is projected to exhibit the fastest expansion at 46.7% CAGR through 2025. This segment is further estimated to create an incremental opportunity of US$ 5,787.71 Mn between 2017 and 2025.

Mobile Video Ad Format to Register Highest CAGR in the Market through 2025

By ad format, revenues generated by mobile video is expected to reach US$ 8.682.57 Mn by 2025, and is projected to register the highest CAGR in the market, followed by mobile display. In terms of revenues, desktop video will be the second largest ad format segment by 2025-end. On the basis of enterprise size, although large enterprises are expected to remain dominant over the market, SMBs are projected to register the fastest growth through 2025. PMR’s report estimates large enterprises to expand from US$ 2,190.55 Mn in 2017 to more than US$ 16,000 Mn by 2025-end. SMBS are estimated to exhibit a CAGR of over 40% during the forecast period.

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Key market players identified in PMR’s report include

• AppNexus Inc.
• AOL Inc. (Verizon Communications Inc.)
• Yahoo! Inc.
• DataXu Inc.
• Adroll.com
• Google Inc. (Doubleclick)
• Adobe Systems Incorporated
• Rubicon Project Inc.
• Rocket Fuel Inc.
• MediaMath Inc.
• IPONWEB Holding Limited (BidSwitch)
• Between Digital
• Fluct
• Adform
• The Trade Desk
• Turn Inc.
• Beeswax
• Connexity, Inc.
• Centro, Inc.
• RadiumOne, Inc.
• Others.

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