QR Code Trends: Hacks and Upgrades to Boost Business

Published July 7, 2024

These days, QR codes are no longer boring squares of black and white. They’re now canvasses for creativity, portals to possibilities, and catalysts for seamless experiences.

We’re talking about technology dancing with designs and delivering far-reaching marketing approaches with a simple scan.

Data from QR TIGER shows that QR code usage in 2023 has surged by 47 percent year-on-year across all countries, with forecasts indicating 99.5 million QR code scans by 2025.

QR codes, indeed, are transforming into an essential component across all industries.

Let’s have a look at a number of QR code trends this year and beyond that you can incorporate into your business strategies.

Exciting QR code trends to look out for in 2024

Here are some exciting movements to watch out for that could take your business to the next level:

Interactive portals

You can now harness QR codes in different applications beyond websites and links.

Imagine scanning a code on a makeup product that sends you to an augmented reality testing session or a gallery display that opens up to a narrated video tour in your preferred language.

Though starting isn’t easy, 92 percent of video marketers report a positive ROI from this venture, proving it’s worth the effort.

Enhanced experiences with dynamic QR codes

Dynamic QR codes offer a win-win situation scenario for both businesses and customers.

In fact, the QR TIGER QR code generator’s statistics show that almost seven million dynamic QR codes have been generated from users worldwide. This is a 433-percent rise compared to 2022 data, and these QR code trends show no signs of slowing.

These numbers make sense, given the flexibility of dynamic codes, which offer every user an interactive experience, provide up-to-date content, and deliver data-driven insights.

Frictionless payments

The advancement of a QR code generator allows consumers to pay easily and quickly, increasing protected financial transactions and expediting the fluidity of checkouts.

The United States and Latin American countries can attest to this movement, marking a nearly 150-percent increase in their use of QR codes for payments in 2022. Think about the opportunities it creates for you!

Experience the security and convenience—this trend will give consumers control over how they pay regardless of their bank or mobile wallet.

Ticketing and access control

With the transportation industry being under the top five sectors using QR code solutions for easier flight and passenger information access, this tool undoubtedly offers efficiency and cost-saving efforts to transport and logistics providers.

No more stocky printed tickets and forgotten physical credentials; QR codes make any information readily accessible.

QR codes also streamline event ticketing, boarding passes, and access control, further enhancing data security and improving the overall experience.

Sustainable and eco-friendly marketing

The consumer packaged goods (CPG) industry sees an 88-percent yearly growth in QR code creation, and data from e-Marketer reveal that 45 percent of US shoppers are scanning QR codes.

This points out that implementing QR-smart interactive packaging is not just to improve customer experiences but also to champion eco-conscious efforts.

Focusing on sustainable solutions, like opting for smarter packaging instead of bulky printed materials, helps conserve paper and transportation costs, minimizing your business’s environmental footprint.

Shape the future of marketing with an advanced QR code generator

As technology evolves and the number of tech-savvy users increases, we expect even more innovative and creative applications of this cutting-edge tool.

These figures tell the whole story, but for now, center your attention on these QR code trends to upgrade your business competence and proficiency.

Design QR codes online using the QR TIGER QR code generator and secure greater achievements.

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