"Think about what's a really painful problem you can solve for your ideal client. And then you can ask yourself, what do I think is the best delivery method for getting them that result?" says Molly Keyser.
Molly began her journey with a photography studio in her teens and evolved to master the art of creating and selling digital products, boasting seven-figure annual revenues. In this episode, Molly shares the skills that have helped her create this success - the art of learning from your following, using that knowledge to craft products that they will love, and the power of pre-selling courses.
Molly shares her process for actively listening to her ideal clients, ensuring that every digital product addresses a real, painful need. Molly explains how to persuade prospects by describing your product with the language your ideal clients use themselves. And she shares how she uses tools like Canva to amplify your product’s appeal, making it not just informative but visually captivating.
Molly’s insights will guide you in crafting products that don’t just sell but meaningfully impact your ideal client!
Key Takeaways:
When creating digital products, focus on solving a painful problem for your ideal client rather than getting caught up in the type of product to create.
Use free tools like Canva to design and create your digital products, such as ebooks or checklists.
Before creating a course, send out surveys or host group chats to gather feedback and understand the specific needs of your audience.
Craft your offer based on the results you can provide to your audience, using their own words and language to resonate with them.
Pre-sell your course by offering live teaching sessions and creating a sense of exclusivity and access to you as the expert. This allows you to gather valuable feedback and improve the course before launching it officially.
Quotes:
"If you don't have an email list, start building one yesterday. Your email list is going to be the lifeblood of your online business. (20:02 | Molly)
“You can’t let what you want to create overshadows your community’s needs. You have to listen to your clients and what they need help with. Business is about solving problems.” (20:22 | Molly)
"People might tell you they want what you're selling because of money or because to reduce stress or whatever. But if you really dial it in, maybe they want the money so they can send Susie to college. Maybe they want the money so they can travel. You know, you really have to dial in what exactly, what specifically, not surface level, is why they want to buy this thing. So it's it really is so much about the psychology behind the messaging, which I know can sound overwhelming, but I promise you, it's actually really fun because you get to learn a lot about your clients and how you can help them." (21:30 | Molly) Audiogram
“If you feel uncomfortable charging a certain amount, it will never sell.” (31:06 | Molly)
"Digital products are so different because they're buying it because they want to learn the thing, but they're also buying it because they like you. And so even if somebody else already sells something similar to what you're selling, it's not going to be taught the same. It's not going to have the same story and it's not taught by you." (32:59 | Molly) Quote
"It doesn't matter what I think. It doesn't matter what I would pay. It matters what your ideal client thinks. It matters what your ideal client is going to pay. You will not know until you test it. It's as simple as that. So just get it done. See what happens. Best case scenario, you sell. Worst case scenario, you don't. You tweak your messaging, you tweak whatever, the pricing, whatever needs to happen. And then you sell. So it always works. It's just a matter of testing and tweaking in time." (36:38 | Molly)
About the Podcast Guest:
Freedom Creator helps business owners add passive digital products to their businesses so they can stop trading their time for money and help even more people by sharing their knowledge with the world!
To learn more about Molly Keyser visit her website (Molly Keyser) and follow her on Instagram.
About the Podcast Host:
To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).
About Dear FoundHer…:
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
Listen to, or watch, the full podcast interview by Lindsay Pinchuk on your preferred podcast channel.
Release ID: 720429