Lori Lane Is Using AI to Redefine Real Estate Sales and Marketing Excellence
In a time when artificial intelligence is being adopted across industries, few real estate leaders have harnessed its potential as strategically as Lori Lane.
As President and Managing Broker of Berkshire Hathaway HomeServices Georgia Properties’ New Homes Division—and the Senior Vice President of Luxury and Global—Lane isn’t just riding the AI wave, she’s motivating her team to use it as part of the everyday landscape of marketing. Overseeing more than 30 new home communities across 13 counties, Lane combines cutting-edge technology with old-school market instincts to deliver highly personalized, high-performance results in the new home and luxury sectors.
Her leadership is not only visionary—it’s validated. In 2024 alone, her New Homes Division earned an impressive 28 OBIE Awards, the highest honors in Atlanta homebuilding, recognizing excellence in design, marketing, and sales. She was also named a 2025 RISMedia Newsmaker Achiever, placing her among the most influential professionals shaping the future of real estate. And in Q1 2025, Lane’s office earned the #1 ranking as the premier office in the South—a testament to her ability to lead through transformation.
Personalization at Scale: AI for the Individual Buyer
Luxury real estate is no longer about simply listing a home with beautiful photography. Today’s high-end buyer expects personalization. Lane’s use of AI enables her team to tailor messaging, visuals, and campaigns based on nuanced consumer behavior and preferences—at scale.
By tapping into AI-powered CRM systems and predictive analytics, Lane's team identifies which features resonate with which buyers. Whether it's a smart kitchen, a private terrace, or proximity to elite schools, her marketing adapts in real time to what today’s buyers value most.
“As real estate professionals, we know our clients and communities in depth and AI gives us the tools to translate that instinct into data-driven decisions,” Lane explains.
It’s this balance—between technology and human insight—that sets her strategy apart.
High-Tech Meets High-Touch: Visual Storytelling Reimagined
Lane has made virtual home tours not just a convenience but a competitive edge.
Using AI-enhanced image rendering and smart staging tools, her team creates interactive visual content that speaks to a buyer’s lifestyle. Some platforms even use eye-tracking data to determine which images hold a buyer’s attention the longest—insight that gets translated directly into future listing strategies.
“For luxury listings, perception is everything,” Lane says. “Every pixel matters. AI helps us get it right, the first time.”
This focus on tailored, immersive storytelling has proven to be more than a nice-to-have—it’s a must-have in a world where buying decisions are increasingly made online.
From Gut Instinct to Predictive Intelligence
The power of AI isn’t just in marketing—it’s shaping Lane’s development strategy itself. By analyzing local economic indicators, search trends, and buyer migration patterns, Lane and her team are using AI to choose smarter locations, build more in-demand floorplans, and price homes competitively.
The global AI real estate market is projected to grow from $2.9 billion in 2024 to $41.5 billion by 2033, according to a report by Market.us. Lane isn’t waiting for that wave—she’s already building with it.
Her ability to balance innovation with performance is part of why her team has maintained a consistent Top 3 ranking in Total GCI. “That’s not just a number—it’s a reflection of how hard our team works and how committed we are to staying ahead of what the market demands,” Lane says.
Ethics in Automation: Setting the Standard for Trust
While AI brings efficiency and speed, Lane remains a vocal advocate for responsible use. “Technology doesn’t replace trust,” she says. “It can support it—but only if we use it with integrity.”
From disclaiming AI-generated listing descriptions to monitoring accuracy in automated valuation models, Lane ensures her team’s practices meet the highest ethical standards. As generative AI becomes more common, her leadership serves as a reminder that innovation must always be accompanied by accountability.
Raising the Bar—And Redefining It
As Lane moves into Q2 2025, her message is clear: data is powerful, but results are what matter.
Her team's continued success—validated by the #1 South regional office ranking, a growing list of industry awards, and the RISMedia Newsmaker recognition—isn't just proof of performance. It's a playbook for modern agents.
“If you want to thrive in real estate today,” Lane says, “you need to think like a technologist, act like a strategist, and lead with heart. That’s where the magic happens.”
Contact Info:
Name: Lori Lane
Email: newhomes@bhhsgeorgia.com
Organization: Berkshire Hathaway HomeServices GA Properties
Address: 3744 Roswell Rd NE, Atlanta Georgia 30342
Phone: (404) 801-7180
Website: https://lorilanerealestate.com
Release ID: 1594540
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