Lift Big Eat Big: James & Mona de Lacey Shake Up the Weight Lifting Industry

Published February 22, 2024

In an era where fitness trends come and go, Lift Big Eat Big, founded in 2011 and acquired by entrepreneurial power couple James and Mona de Lacey in 2021, stands out as a beacon of strength and nutrition. Emphasizing heavy lifting and a high-calorie, protein-rich diet, this revolutionary concept reshapes how athletes, bodybuilders, and fitness enthusiasts approach training and nutrition.

Lift Big Eat Big is suitable for individuals across various fitness levels, with recommendations to consult healthcare professionals for tailored advice.
Lift Big Eat Big

At the heart of Lift Big Eat Big lies a simple yet profound philosophy, James explained in a podcast, “At Lift Big Eat Big our vision is to help others achieve huge muscle growth and optimal performance, so we try to combine the rigours of lifting heavy weights with the science of proper nutrition.”

This approach challenges the longstanding notion that high repetitions with light weights are the key to muscle development. Instead, Lift Big Eat Big advocates for pushing the boundaries with challenging weights that stimulate significant muscle stress and growth.

Nutrition plays a crucial role in the Lift Big Eat Big regimen. The program underscores the necessity of a caloric surplus, rich in proteins and macronutrients, to support muscle recovery and growth. James and Mona de Lacey encourage their followers to focus on whole, nutrient-dense foods, steering clear of restrictive diets, thereby fueling the body for peak performance and muscle development.

Key Benefits of Lift Big Eat Big:

Increased Strength and Power: Progressive overload through heavy lifting leads to significant strength gains.

Muscle Hypertrophy: Intense stress on muscles promotes increased size and definition.

Boosted Athletic Performance: Strength training and optimal nutrition enhance sports and activity performance.

Enhanced Metabolism: A high-calorie diet supports a healthy body weight and muscle development.

Injury Prevention: Strengthening muscles and joints reduces the risk of injuries.

Improved Body Composition: The program helps achieve a desirable balance of lean muscle mass and lower body fat.

    Core Principles of Lift Big Eat Big:

    1. Lift Heavy Weights: Focus on compound exercises with challenging weights to stimulate growth.
    2. Prioritize Protein: Ensure adequate high-quality protein intake for muscle repair and growth.
    3. Maintain a Caloric Surplus: Consume more calories than expended to fuel muscle growth.
    4. Choose Nutrient-Dense Foods: Opt for foods rich in essential nutrients for overall health.
    5. Consistency and Progression: Embrace regular, progressively challenging workouts for continued improvement.

    About Lift Big Eat Big

    Lift Big Eat Big is suitable for individuals across various fitness levels, with recommendations to consult healthcare professionals for tailored advice. While heavy lifting is a cornerstone, alternative training methods can facilitate muscle growth, tailored to individual needs and goals.

    James and Mona de Lacey's Lift Big Eat Big is not just a fitness and nutrition concept; it's a movement towards achieving strength, muscle growth, and optimal performance through disciplined training and informed nutrition. Welcoming athletes and fitness enthusiasts of all levels, Lift Big Eat Big champions a balanced approach to strength and nutrition, ensuring safety, efficacy, and personalization at its core.

    For more information about Lift Big Eat Big and to join the movement, visit


    Media Contact

    James de Lacey

    Lift Big Eat Big


    Release ID: 916747

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