Ellen Yin on Bootstrapping Her Way to 7 Figures, with Lindsay Pinchuk on Dear FoundHer…

Published June 5, 2023

Ellen’s journey from “Cubicle to CEO” began when she quit her corporate marketing job five years ago…without a backup plan. After landing her first freelance marketing client a month into her job search, she swore off sending out resumes for good. By reinvesting her profits back into the business over and over again, she bootstrapped that first $300 client project into over $1.5 million dollars in revenue by age 27. To date she has mentored over 10,000 students through her online programs. Catch Ellen every Monday on the Cubicle to CEO podcast where she shares successfully tested growth strategies from top entrepreneurs and leaders. In this episode, she shares the lessons she has learned along her career journey from corporate marketer to successful entrepreneur.

“That first paycheck changed my life,” says Ellen Yin, founder of Cubicle to CEO. A course creator with over 10,000 students, Ellen quit her corporate marketing job five years ago, and from bootstrapping her first $300 client, she has amassed $1.5 million in revenue at just age 27, in large part by knowing when to pivot.

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Ellen Yin on your preferred podcast channel.

In this podcast, the host covers:

  • Why Ellen decided to leave her corporate marketing job without a plan

  • How Ellen turned her first freelance client project into a larger business opportunity

  • Why business owners and those in leadership positions need to know how to pivot

  • How scaling back can sometimes be more beneficial in the long run

  • How being willing to experiment and learn from her mistakes helped Ellen become successful

  • Why it is important for leaders and entrepreneurs to show up for and serve their communities

Headshot of Ellen Yin, founder of Cubicle to CEO
Ellen Yin, founder of Cubicle to CEO

Podcast Quotes:

  • “I go all out and cut the safety cord each time because…it's easy to fall back into my comfort zone.” (20:11-20:21 | Ellen)

  • “Sometimes you have to pull back and take away in order to move forward.” (21:24-21:28 | Lindsay)

  • “You have to choose in different seasons what you're going to prioritize.” (23:52-23:56 | Ellen) SM Quote

  • “We've spent years showing up for our community every single Monday, pouring our own time, our team's labor and money and everything…Now when we finally are able to monetize that platform, it almost feels like a collaboration between us and our community.” (31:41-32:15 | Ellen)

  • “Excellence is something you have to earn.” (34:53-34:55 | Ellen)

  • “My goal has always been to use the power of storytelling to expand people's perception of what is possible and instill in them the tools they need to pursue their full potential.” (36:37-36:57 | Ellen)

About the Podcast Guest:

To learn more about Ellen Yin visit her website (Cubicle to CEO).

About the Podcast Host:

To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).

About Dear FoundHer…:

Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Ellen Yin on your preferred podcast channel.

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Release ID: 632771

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