Data Insights: What are the Most Popular Treadmills for Home Gyms?

PRESS RELEASE
Published October 5, 2023

YourWorkoutBook.com, a leading website in the cardio machine and fitness equipment review space, announces the release of a comprehensive research study that delves into the popularity of treadmill brands and treadmills for home use.

This study, that collates data from buyer intent, purchase trends, and online search preferences, reveals the most popular treadmills brands in a space that has exploded in popularity since 2020.

Treadmills have long been a staple of home fitness equipment, but their popularity and the reasons behind their use are constantly evolving, with many new performance and comfort features including online training and immersive programming.

The study, which covers the years 2020-2023, examined data from a diverse range of online sources to reveal the most significant trends in the treadmill market, including:

  • NordicTrack is the most popular treadmill for home gyms by ownership, with 31.9% of market share in the United States. Peloton (20.5%) and ProForm (12.5%) rounded out the top three.
  • The most popular treadmill by purchasing intent is the Peloton Tread, with 36.7% of respondents choosing the Tread as their first choice. NordicTrack wasn’t far behind, with 28.2%, and Bowflex at 14%.
  • According to global internet search (how often people search for the treadmill brand on Google), Peloton absolutely dominated the competition, with nearly 100,000 searches per month according to search analysis tool Ahrefs.

The study also details the most popular NordicTrack treadmills by sales volume and also include some first-hand tips from personal trainers and home gym experts on choosing a reputable treadmill.

"We believe that our research offers a unique perspective on the ever-evolving fitness landscape," says Olivier Poirier-Leroy, NASM-CPT, founder and editor-in-chief of YourWorkoutBook.com. "Our goal is to empower individuals with the knowledge they need to make informed choices when it comes to fitness equipment, and this study represents a significant step in achieving that objective."

The research is available for public consumption and can be accessed at the following link: Study: What are the Most Popular Treadmill Brands for Home Gyms?

Whether you're a fitness enthusiast, a journalist, or a fitness industry professional, this study is a valuable resource for understanding the current trends and preferences in the treadmill market.

Fair Use Policy

This data study is free to share and distribute. Please reference the original study, which can be found here: https://www.yourworkoutbook.com/most-popular-treadmill-brands-study/

Contact

For media inquiries, please get in touch with Olivier Poirier-Leroy at olivier@yourworkoutbook.com.

Address: Unit 10, 7217 Lantzville Road, V0R 2H0, Lantzville, BC, Canada

Official website: https://www.yourworkoutbook.com

Release ID: 761955

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