Andrea Ippolito on Building a Platform to Support New Moms, with Lindsay Pinchuk on Dear FoundHer…

Published June 5, 2023

Andrea Ippolito is the CEO and Founder of SimpliFed, a virtual baby feeding support platform. She previously was a faculty member at Cornell, a Presidential Innovation Fellow based out of the White House, and Co-founder of Smart Scheduling, an intelligent software used to schedule medical practices, which has been acquired by athenahealth. In this episode, Andrea discusses her journey to build a platform to support new moms every step of the way, the value of having a peer mentor as a guide, and the importance of investing in and uplifting other female entrepreneurs.

“However you decide to feed your baby, we’ve got your back,” says Andrea Ippolito, founder of SimpliFed. Whether you decide to breastfeed your baby or feed formula, you deserve access to support along the way. With SimpliFed, expecting moms have an opportunity for prenatal baby feeding education so that they are more prepared once their child is born. The platform assists with breastfeeding education like learning how to get the baby to latch and addressing milk supply concerns, in addition to helping parents access insurance-covered breast pumps. SimpliFed also provides help for mothers who do not choose to breastfeed or who choose to feed a combination of breastmilk and formula. They strongly believe in a mother’s right to choose how to feed her baby, helping distribute formula and standing against the stigma that parents who choose formula often face from family, friends, and healthcare providers.

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Andrea Ippolito on your preferred podcast channel.

In this podcast, the host covers:

  • The importance of providing support for mothers regardless of how they choose to feed their baby

  • How SimplyFed assists parents both during pregnancy and after birth

  • How Andrea got her start as an entrepreneur

  • How the Affordable Care Act has affected breastfeeding

  • How SimplyFed’s contract with Aetna works

  • What needs to happen for maternal needs to be better prioritized

  • How to be an advocate for women across the country

  • What three actionable tips are that new founders can use to get started

  • Why it is important to be transparent about the differences in how women build businesses

  • Why supporting female entrepreneurs is not philanthropy

Headshot of Andrea Ippolito, founder of SimpliFed with her children
Andrea Ippolito, founder of SimpliFed with her children

Podcast Quotes:

  • “Get mentorship from that near-peer mentor that can walk through the terms so you don't get screwed. That's really important.” (38:22-38:28 | Andrea)

  • “Investing in and supporting women entrepreneurs is not philanthropy. It is just damn good business.” (42:46-42:54 | Andrea)

  • “We want healthy babies and we want healthy moms. And a healthy mom is one that has the freedom to choose how to feed her baby in the way that she wants that protects her physical and mental health.” (9:24-9:34 | Andrea)

About the Podcast Guest:

To learn more about Andrea Ippolito visit her website (SimpliFed).

About the Podcast Host:

To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).

About Dear FoundHer…:

Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!

Listen to, or watch, the full podcast interview by Lindsay Pinchuk with Andrea Ippolito on your preferred podcast channel.

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