The Golden Bachelor prominently wears his hearing aids on ABC's new hit show

ABC's Next Bachelor Wears Hearing Aids

Clearwater, United States - September 29, 2023 / RxHearing /

The Golden Bachelor Wears Hearing Aids. Very Cool!

The Golden Bachelor, ABC's unique spinoff of The Bachelor series, dedicated to single adults living in their golden years, premiered this week. In recent promos, the 71-year-old star of the show, Gerry Turner, is prominently seen wearing his hearing aids. His role as the leading man in this romantic competition aims to shift the conversation surrounding older Americans and hearing aids, challenging stereotypes and stigma.

Over the years, perceptions of hearing loss have evolved with advancements in technology and increased exposure to hearing aids. Now that hearing aids can be offered over-the-counter (OTC), accessibly and affordability have allowed for more adoption. Companies, like RxHearing, offer modern OTC hearing aids that are rechargeable, pre-programmed and have technologically advanced features with Bluetooth capabilities. RxHearing empowers individuals to lead fulfilling lives without feeling ashamed of their condition, allowing them to reconnect with life. Starting at $399 for a pair of hearing aids, RxHearing is making an immediate impact within the hearing aid industry.

Despite approximately 40 million Americans experiencing hearing loss, only 18% of those in need actually use hearing aids. Some associate hearing challenges as being a disability, however its just a matter of messaging, hearing loss is a natural part of the aging, which can be improved with hearing aids. Shows like the Golden Bachelor, destigmatize hearing aids as a negative, and promote them as a positive. The hope is that people who are suffering from hearing loss will embrace these devices as they become more mainstream and cool.

The Golden Bachelor is just one example of contemporary media helping make hearing aids more socially acceptable, paving the way for a more inclusive and understanding society. RxHearing has sold thousands of hearing aids and will continue to advocate for affordable and accessible hearing care solutions as more people understand the importance of hearing health to their overall wellbeing.

In addition to major television shows, inclusion of hearing aids has expanded to Barbie. Mattel has released a new series of dolls, which includes the first Barbie with behind-the-ear hearing aids. This also marks Mattels first foray into developing Barbies with certain health conditions, reflecting the greater push in recent years to accept diversity and disabilities in their doll line.

Mattel partnered with medical experts and hearing loss advocates, to ensure its portrayal of hearing aids was accurate. Seeking collaboration with an audiologist and the hearing loss community is integral to authenticity. Barbies range of dolls have become increasingly diverse in order to relate to more people.

RxHearing constantly promotes the importance of hearing health and for people to understand that hearing loss can be a normal part of aging. However, if left untreated, hearing loss can be a detriment to ones overall long-term health. TV Shows like the Golden Bachelor and dolls like Barbie all help in destigmatizing hearing aids, which helps everyone. Maybe one day, RxHearing will introduce a pink set of hearing aids!

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