John McNair Explores Elder Law and Online Marketing on The Marketing Lawcast

THE MARKETING LAWCAST: A SOLO LAWYER'S GUIDE TO ELDER LAW AND ONLINE MARKETING

Calhan, United States - September 28, 2023 / Integrity Marketing Solutions /

In this week's episode of The Marketing Lawcast, host Jennifer Goddard sits down with certified elder law attorney John McNair to discuss the intricacies of elder law and the impact of online marketing in legal practice today.

McNair is a Certified Elder Law Attorney and Texas Board Certified in Estate Planning and Probate. He offers clients comprehensive services in estate planning, probate, Medicaid planning and applications, and specialized estate planning for the elderly.

The podcast delves into McNair's journey, from his early days representing affluent estate planning clients to his decision to carve out a niche in elder law. McNair shares insights into the challenges and opportunities he encountered when he launched his own firm in 2019, a move that saw him grappling with the logistics of setting up a new practice and the demands of operating without a legal assistant.

McNairs association with the National Academy of Elder Law Attorneys has been crucial, offering a platform to connect and share knowledge with professionals in the field. However, his journey in solo practice wasnt smooth, involving challenges like finding a suitable location, installing essential technology and software, and building a client base.

John and his assistant, Susan Rogers, a graduate in gerontology from North Texas University, underscore the significant role of online marketing in shaping his law firm's trajectory. They partnered with Integrity Marketing Solutions (IMS) to bolster their online presence and implement innovative marketing strategies, which have proven instrumental in generating leads and maintaining a consistent client base.

McNair is optimistic about the future of elder law, citing the transitioning baby boomer generation as a significant factor in the increasing demand for legal services in this sector. He advises fellow legal practitioners considering specializing in elder law to embrace this opportunity but emphasizes the importance of a balanced approach involving networking, presentations, and relationship-building with referral sources.

This episode is a must-listen for legal practitioners contemplating a shift into elder law or solo practice, offering practical advice and insights into the potential and challenges of these fields.

Call to Action:

Listen to the full conversation with John McNair on The Marketing Lawcast or visit the official podcast website at www.MarketingLawcast.com for more engaging content.

Contact Information:

Integrity Marketing Solutions

8755 McClelland Road
Calhan, CO 80808
United States

Jennifer Goddard
https://www.IMSRocks.com