How To Merge SEO and Web Design According to an Auto Body Shop Marketing Company

Tulsa, United States - September 22, 2023 / BodyShop Marketing /

How To Merge SEO and Web Design According to an Auto Body Shop Marketing Company

BodyShop Marketing helps independent auto body shops grow in their communities by upgrading their digital marketing strategies. The experienced team combines online marketing expertise with an in-depth knowledge of the automotive industry to get more cars into family-owned auto shops with powerful marketing tactics.

The BodyShop Marketing specialists have extensive experience in web design andonline presence management. One of their goals when creating websites for auto shops is to seamlessly combine search engine optimization (SEO) and web design to increase organic search traffic from sites like Google and ensure potential customers stay on the site once they find it.

The following tips are some of the ways the BodyShop Marketing team successfully blends SEO and web design to help auto body businesses get more customers in their shops.

Use a Mobile-friendly Design

The developers at BodyShop Marketing utilize responsive design to create auto websites that look and run flawlessly on mobile and desktop devices. This attention to detail ensures independent auto shops dont miss out on the massive mobile user base and the boost mobile friendliness gives to their websites SEO.

Mobile-friendliness, which is how well a businesss website design supports smartphone or tablet users, is one of the biggest factors Google uses to rank sites on search engine results pages. Most people use their phones to search online, so having a website thats easy for mobile users to use is non-negotiable for businesses wanting to capture organic traffic through Google.

Ensure Website Content Is Readable

The experts at BodyShop Marketing prioritize the organization and readability of their site design because they know SEO efforts are a waste if users cant understand the websites content. An auto body shop needs online content to attract potential customers from search engines, and providing valuable information builds trust and authority.

The content itself should be well-written and educational, addressing the target audiences needs clearly and concisely. Certain keywords related to the business should appear throughout the website content to ensure search engines recommend the site when potential customers search for auto body repair services.

Besides helping create valuable content for SEO, the BodyShop Marketing professionals create a web design that users can easily read. They ensure paragraphs and images follow a logical structure and that the font and background colors are distinct, making the words easy to read.

Optimize Site Loading Speed

When a website isnt properly optimized, it can take a long time to load the pages, and users who find the site while searching online usually leave immediately to find another website that loads faster. It can be easy to overlook page speed, but if a sites slowness keeps compelling users to bounce from the page, Google could rank it lower in search results, leading to a decrease in organic traffic.

The marketing specialists at BodyShop optimize site loading speed so that potential customers stick around on the auto sites they design, boosting search rankings and user engagement.

Utilize Sitemaps for Better SEO

Sitemaps are another aspect of web design serving an essential purpose for SEO. BodyShop web designers create sitemaps, which are essentially guides categorizing all the pages on a website, to make it easier for search engines to crawl the sites they make. Sitemaps also provide search engines with helpful metadata to increase the sites search rankings.

Dont Forget About Metadata

Metadata, such as title tags and meta descriptions, are little pieces of website code that determine how website pages appear in search results. The title tag is usually the same or similar to the title of the page and should include the main keyword. Meta descriptions are short descriptions under the title that let users know what information they can expect to find on the page.

BodyShop Marketing puts a lot of effort into making each clients title tags and meta descriptions accurate and engaging so that search engines like Google put their sites on the first results page, where they can draw in potential customers more effectively.

Make Site Navigation User Friendly

Another area in whichSEO and web design go togetheris site navigation, or how easy it is for users to find things on the website. The BodyShop web designers recognize that potential customers should be able to quickly and intuitively navigate auto sites to find what theyre looking for, whether its hours of operation for the shop or a list of the auto body services it offers.

The BodyShop Marketing team also thoughtfully sprinkles internal links to other pages throughout the sites content, encouraging organic leads to engage with the site more.

About the Company

With knowledge from growing up around an auto body shop and experience from helping out with the family business, BodyShop Marketing founder Daniel Burkholder knows how tough it can get running an independent auto business when corporate-owned body shops seem to take all the customers. He is passionate about leveraging his SEO and web design expertise to build a strong online presence for family-owned auto body shops to get more cars in their shops.

Contact BodyShop Marketing by phone today at 855-667-9648 or email at hello@bodyshopmarketing.io to schedule a free consultation about taking your auto body shop marketing to the next level.

Contact Information:

BodyShop Marketing

3171 S 129th E Ave
Tulsa, OK 74134
United States

Daniel Burkholder
(855) 667-9648
https://www.bodyshopmarketing.io/