Rila Announced as a Finalist for NAR's iOi Summit's Pitch Battle

Published August 22, 2023
Aug. 22, 2023 / PRZen / LOS ANGELES -- Rila, the modern real estate network that helps home seekers connect with agents' amazing properties by using AI to personalize their home discovery experience, is one of 12 finalists participating in the Innovation, Opportunity & Investment (iOi) Summit's "Pitch Battle" competition from August 29–30 in Miami by The National Association of Realtors®

"This opportunity reaffirms my team's dedication to innovation and our mission to reshape the real estate landscape. We are humbled by the opportunity to showcase our vision and technology on such a prestigious platform," said Rila CEO, Ben Bacal.

Rila understands visuals play a crucial role in real estate. Visuals allow users to create property profiles that capture the essence of each listing.Through user generated content, images and videos, Rila enables prospective buyers to experience properties in a more personalized way than other platforms. Rila's advanced machine learning models automatically tags and labels listings, making them easy for home seekers to discover through AI automated recommendations.

Rila fosters collaboration with all stakeholders in the real estate industry. Buyers can communicate directly with agents and ask questions via in app chat. Agents can showcase their expertise in a market by contributing content to crowdsourced listings, giving buyers a different perspective of a listing. Since its launch, Rila has garnered immense support from both industry professionals and users alike. Agents and brokerages have experienced increased visibility and engagement, while buyers and sellers have benefited from an enhanced and simplified real estate journey. Rila has truly taken the industry to new heights, redefining the way we experience real estate in the digital age to fit the newer generation of home buyers and sellers

NAR's venture capital arm, Second Century Ventures, will present the Pitch Battle competition, where each entrant will conduct a live, four-minute pitch about its product or service followed by a four-minute, rapid-fire question-and-answer session from a panel of judges. Contestants must present a compelling case for their new tech innovations or services and explain how it will improve the real estate industry.

The winner will be awarded $15,000, a booth at NAR's annual conference in November (NAR NXT(link is external)) and the opportunity to present iOi's 2024 Pitch Battle winner.

Learn more about the Pitch Battle and register to attend the iOi Summit at

About Rila
Rila is a home discovery app that uses AI to connect home seekers with amazing properties in a vibrant community. Rila's community driven approach means that one property can be showcased with a spectrum of value propositions that allow home seekers to better envision how the property could personally fit their lifestyle needs.

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Source: Rila

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