Potato Chips Market Share, Size, Top Companies, Global Industry Trends, Analysis and Competitive Outlook Forecast 2023-2028

According to IMARC Group’s latest report, titled “Potato Chips Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028″, The global potato chips market size reached US$ 33.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 40.0 Billion by 2028, exhibiting a growth rate (CAGR) of 3% during 2023-2028.

Potato chips refer to one of the most popular snacks that are prepared by slicing potatoes. They are baked or deep-fried and seasoned with salt and spices. Potato chips are stored and processed in such a way that they are inert towards any microbiological spoilage, chemical and enzymatic activities, as well as moisture or other vapor migration. They are commonly available in numerous flavors, including cheese, barbeque, spicy, sour cream, etc. In line with this, potato chips are usually packed and sold in air-tight plastic bags to retain the taste and texture of the product.

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Potato Chips Market Trends:

The growing number of organized retail stores, the changing dietary patterns of individuals, and the inflating disposable income levels are primarily driving the potato chips market. Additionally, the escalating demand for convenience and snack food products among working professionals, on account of their hectic schedules and busy lifestyles, is further catalyzing the market growth. Besides this, the widespread adoption of potato chips, as they shorten the meal preparation time and can be served in the form of a quick snack, is acting as another significant growth-inducing factor. Moreover, the development of potato chips that exhibit reduced fat and calorie content and are fortified with healthy ingredients, have lower cholesterol, etc., is positively influencing the global market. Apart from this, they are gluten-free and non-GMO verified and made with sea salt, natural colors, and flavors, which is also stimulating the market growth. Furthermore, the rising utilization of innovative marketing strategies is anticipated to fuel the potato chips market over the forecasted period.

Potato Chips Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the potato chips market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

• Pepsico
• Kraft Foods
• Kellogs
• Diamond
• General Mills
• Nestle

Key Market Segmentation:

The report has segmented the global potato chips market on the basis of product type, distribution channel and region.

Breakup by Product Type:

• Plain
• Flavoured

Breakup by Distribution Channel:         

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Online Stores
• Others

Breakup by Region:

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, Others)
• Middle East and Africa ( Turkey, Saudi Arabia, Iran, United Arab Emirates, Others)

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This report can serve as an excellent guide for investors, researchers, consultants, marketing strategists and all those who are planning to foray into the market in any form.

Key Highlights of the Report:

• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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