Personal Hygiene Market Trends 2023, Size, Share, Growth, Business Opportunities and Industry Analysis by 2028

Published February 7, 2023

The latest report published by IMARC Group, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the market share. The report also includes competitor and regional analysis, and contemporary advancements in the market.

Year Considered to Estimate the Market Size:

Base Year of the Analysis: 2022

Historical Period: 2017-2022

Forecast Period: 2023-2028

The global personal hygiene market is expected to exhibit a growth rate (CAGR) of 3.7% during 2023-2028. Personal hygiene refers to the regular practice of grooming the body and maintaining cleanliness. It includes activities such as  washing hands, taking showers, cutting nails, brushing teeth, sanitizing, and wearing clean clothing. Good personal hygiene helps prevent diseases and unpleasant odors, improves self-esteem and confidence, and enhances social, personal, and psychological well-being. Face masks, gloves, stretchable caps, incontinence garments, antibacterial wipes, sanitary products, and alcohol-based sanitizers are some of the commonly available product variants.

Request a Free PDF Sample of the Report:

Market Trends:

The rising consumer awareness regarding the benefits of maintaining personal hygiene, easier access to personal hygiene products, and evolving lifestyles are some of the primary factors bolstering the market growth. In line with this, key market manufacturers are introducing innovative, paraben-, sulfate-, and cruelty-free, and eco-friendly product variants to increase their consumer base, which is accelerating the personal hygiene market growth. Additionally, governments of various nations are undertaking several initiatives and organizing campaigns to raise awareness regarding the importance of personal hygiene. This, along with aggressive marketing by personal hygiene product manufacturers, is acting as another growth-inducing factor. Apart from this, the recent COVID-19 outbreak has significantly increased the adoption of personal hygiene products to minimize and prevent the spread of the virus, which is creating a positive outlook for the market. Other factors, such as the escalating usage of feminine hygiene products, such as sanitary pads and wipes, and the rising trend of product premiumization, are positively supporting the market growth.

Personal Hygiene Market 2023-2028 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • 3M
  • Auchan
  • Carrefour S.A.
  • Colgate-Palmolive Company
  • Costco
  • Henkel AG & Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Publix
  • Reckitt Benckiser Group
  • The Kroger Co.
  • The Procter & Gamble Company
  • Unilever
  • Unicharm Corporation

Key Market Segmentation:

The report has segmented the global personal hygiene market based on product type, pricing, usability and distribution channel and region.

Breakup by Product Type:

  • Feminine Hygiene Products
    • Sanitary Napkins
    • Tampons
    • Others
  • Incontinence Garments
    • Adult Diaper
    • Protective Underwear
    • Cloth Adult Diaper
    • Others
  • Disinfectants
  • Hand Sanitizers
  • Masks
  • Gloves
  • Stretchable Caps
  • Antimicrobial Wipes
  • Others

Breakup by Pricing:

  • Mass Products
  • Premium Products

Breakup by Usability:                                                  

  • Disposable
  • Reusable

Breakup by Distribution Channel:

  • Hospital Pharmacies
  • Supermarkets and Hypermarkets
  • Online Stores and Pharmacies
  • Convenience Stores and Retail Pharmacies
  • Others

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Ask Analyst for 10% Free Customized Report:

Key Highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Media Contact:
Company Name:
 IMARC Group
Contact Person: Elena Anderson
Phone: +1-631-791-1145
Address: 134 N 4th St
City: Brooklyn
State: NY
Country: United States