Personal Care Wipes Market Size to be Driven by the Rising Personal Care Industry in Forecast Period of 2023-2028

Published January 27, 2023


The new report by Expert Market Research titled, ‘Global Personal Care Wipes Market Share, Size, Growth, Report and Forecast 2023-2028’, gives in-depth analysis of the global personal care wipes market, assessing the market based on its segments like product type, distribution channel, and major regions.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analyzing the market based on the SWOT and Porter’s Five Forces models.

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The key highlights of the report include:

Market Overview (2018-2028):

  • Forecast CAGR (2023-2028):  6%

The industry’s growth is aided by a rise in the infant population, rapid urbanisation, female consumers’ high disposable income, and improved consumer hygiene knowledge. Wipes take significantly less time to perform everyday tasks for most people who are well-maintained in their day-to-day activities, pushing the industry’s growth even further.

Due to increased job demands and extended activities for children, wipes take significantly less time to perform everyday tasks for most people who are well-maintained in their day-to-day activities, pushing the industry’s growth even further.

Industry Definition and Major Segments:

Personal care Wipes are single use grooming products that are often used for washing and personal hygiene. When one’s access to water is restricted, these wipes are used to keep one’s hygiene in check. Consumers like wipes because of their ease and ability to avoid contamination due to their disposable existence.

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Based on product type, the personal care wipes market can be segmented into:

  • Baby Wipes
  • Facial and Cosmetic Wipes
  • Hand and Body Wipes
  • Flushable Wipes
  • Others

The personal care wipes market can be broadly categorised on the basis of distribution channel into:

  • Supermarket/Hypermarket
  • Convenience Stores
  • Pharmacy
  • E-commerce
  • Others

On the basis of regional markets, the industry is divided into:

1 North America

1.1 United States of America
1.2 Canada

2 Europe

2.1 Germany
2.2 United Kingdom
2.3 France
2.4 Italy
2.5 Others

3 Asia Pacific

3.1 China
3.2 Japan
3.3 India
3.5 Others

4 Latin America

4.1 Brazil
4.2 Argentina
4.3 Mexico
4.4 Others

5 Middle East & Africa

5.1 Saudi Arabia
5.2 United Arab Emirates
5.3 Nigeria
5.4 South Africa
5.5 Others

Market Trends

Factors such as the infant population, urbanization, increase in female consumers’ disposable income, and increased hygiene awareness among consumers have a positive effect on the personal care wipes industry. However, the rising cost of personal care wipes, as well as skin problems caused by chemical content in wipes, are expected to limit the market’s growth. However, since the use of intimate wipes to prevent genital skin diseases is on the rise among consumers, the intimate wipes segment is poised for significant growth.

The attractive packaging of personal care items, as well as product content and fragrance innovation, are influencing the global sales of personal care wipes. The market is being driven by the growing use of personal care wipes for hygiene maintenance, especially when access to water is limited. Furthermore, because of their disposable nature, the advantages of personal care wipes for infection prevention are enticing customers to purchase more personal care wipes.

Furthermore, the major players are focusing their efforts on developing advanced and creative personal care wipes that are ideal for a variety of skin types. Consumer awareness of the importance of using personal care products, especially to avoid skin problems and infectious diseases, is driving market growth in the Asia-Pacific region.

Sales of baby personal care wipes in the area are being influenced by rising spending on baby care products. The demand in the area is expected to be driven by the large increase in the number of potential buyers in developing economies such as China and India.

Key Market Players

The major players in the market are Edana, Diamond Wipes International Inc, Medline Industries, Inc., The Honest Company, Procter and Gamble Co., Edgewell Personal Care Co., (NYSE: EPC), among others.

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Over 3000 EMR consultants and more than 100 analysts work very hard to ensure that clients get only the most updated, relevant, accurate and actionable industry intelligence so that they may formulate informed, effective and intelligent business strategies and ensure their leadership in the market.

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