Out-of-Home (OOH) Advertising Market 2023: Understanding the Impact of Consumer Demand on Business Growth till 2028

PRESS RELEASE
Published February 18, 2023

Out-of-Home (OOH) Advertising Market Report comprises [112 Pages] report, offers valuable insights on industry growth, market size, share, and revenue projections for the forecast period along with various growth segments, opportunities, and challenges within the industry. In addition, the report features an analysis of the key Players - Kesion Co.,Ltd, Air Media, Stroer, Tokyu Agency Inc, Clear Media, Focus Media, OOh!media Ltd., OUTFRONT Media

"Final Report will add the analysis of the impact of COVID-19 on this industry."

Global “Out-of-Home (OOH) Advertising Market” report provides an overview of the industry, including revenue projections for 2023-2028, growth patterns, sales volume, and market dynamics. The report focuses on important industry metrics such as market size, market share, growth status, and future trends, as well as business developments. Additionally, the Out-of-Home (OOH) Advertising market report includes statistical analyses of future prospects, demand scope, and the latest technological advancements, as well as opportunities and challenges for top players in the industry.

The report (112 Pages) also includes in-depth SWOT and PESTLE analyses based on industry segmentations and regional developments, as well as the political, economic, social, technological, legal, and environmental factors that may impact it. Overall, the report can be a valuable resource for businesses and investors seeking insights into the Out-of-Home (OOH) Advertising industry.

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The global Out-of-Home (OOH) Advertising market size was valued at USD 39533.05 million in 2022 and is expected to expand at a CAGR of 5.71% during the forecast period, reaching USD 55149.49 million by 2028.
Out-of-Home (OOH) Advertising or outdoor advertising, also known as outdoor media or outdoor media, is an advertisement that attracts consumers when they are out.

The report on the Out-of-Home (OOH) Advertising market incorporates both comprehensive quantitative analysis and in-depth qualitative analysis, which encompasses a macro-level overview of the industry's size, the industry chain, and market dynamics, as well as micro-level details of the market segments categorized by type, application, and region. As a result, the report offers a holistic perspective and profound understanding of the Out-of-Home (OOH) Advertising market that covers all critical aspects.

The Out-of-Home (OOH) Advertising market report includes a comprehensive overview of the industry's top key players:-

  • Kesion Co.,Ltd
  • Air Media
  • Stroer
  • Tokyu Agency Inc
  • Clear Media
  • Focus Media
  • OOh!media Ltd.
  • OUTFRONT Media
  • Phoenix Metropolis Media Holdings Limited
  • Asiaray
  • TOM Group
  • Adam Outdoor Advertising
  • Longfan Media
  • Clear Channel Outdoor Holdings, Inc.
  • APG | SGA
  • Bell media
  • JCDecaux Group
  • EPAMEDIA
  • Global Media
  • Advertising Nagata Co., Ltd
  • Lamar Advertising Company

The report focuses on the Out-of-Home (OOH) Advertising market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain. Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Consumer behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial information for knowing the Out-of-Home (OOH) Advertising market.

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For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers and acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.

In a nutshell, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the market in any manner.

Most important types of Out-of-Home (OOH) Advertising products covered in this report are:

  • Traditional OOH (Billboards)
  • DOOH

Most widely used downstream fields of Out-of-Home (OOH) Advertising market covered in this report are:

  • Commercial
  • Infrastructural
  • Institutional

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Geographically, the report includes the research on production, consumption, revenue, market share and growth rate, and forecast (2018 -2028) of the following regions:

  • United States
  • Europe (Germany, UK, France, Italy, Spain, Russia, Poland)
  • China
  • Japan
  • India
  • Southeast Asia (Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam)
  • Latin America (Brazil, Mexico, Colombia)
  • Middle East and Africa (Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Nigeria)
  • Other Regions

The report delivers a comprehensive study of all the segments and shares information regarding the leading regions in the market. This report also states import/export consumption, supply and demand Figures, cost, industry share, policy, price, revenue, and gross margins.

Key inclusions of the Out-of-Home (OOH) Advertising market report:

  • Insights regarding traders, distributors, and dealers present in the industry.
  • Define, describe and forecast MVR Evaporator product market by type, application, end user and region.
  • Provide enterprise external environment analysis and PEST analysis.
  • Provide strategies for company to deal with the impact of COVID-19.
  • Provide market dynamic analysis, including market driving factors, market development constraints.
  • Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
  • Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
  • Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.

The report delivers a comprehensive study of all the segments and shares information regarding the leading regions in the market. This report also states import/export consumption, supply and demand Figures, cost, industry share, policy, price, revenue, and gross margins.

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Report Includes Following Chapters -

Chapter 1mainly defines the market scope and introduces the macro overview of the industry, with an executive summary of different market segments ((by type, application, region, etc.), including the definition, market size, and trend of each market segment.

Chapter 2provides a qualitative analysis of the current status and future trends of the market. Industry Entry Barriers, market drivers, market challenges, emerging markets, consumer preference analysis, together with the impact of the COVID-19 outbreak will all be thoroughly explained.

Chapter 3analyzes the current competitive situation of the market by providing data regarding the players, including their sales volume and revenue with corresponding market shares, price and gross margin. In addition, information about market concentration ratio, mergers, acquisitions, and expansion plans will also be covered.

Chapter 4focuses on the regional market, presenting detailed data (i.e., sales volume, revenue, price, gross margin) of the most representative regions and countries in the world.

Chapter 5provides the analysis of various market segments according to product types, covering sales volume, revenue along with market share and growth rate, plus the price analysis of each type.

Chapter 6shows the breakdown data of different applications, including the consumption and revenue with market share and growth rate, with the aim of helping the readers to take a close-up look at the downstream market.

Chapter 7provides a combination of quantitative and qualitative analyses of the market size and development trends in the next five years. The forecast information of the whole, as well as the breakdown market, offers the readers a chance to look into the future of the industry.

Chapter 8is the analysis of the whole market industrial chain, covering key raw materials suppliers and price analysis, manufacturing cost structure analysis, alternative product analysis, also providing information on major distributors, downstream buyers, and the impact of COVID-19 pandemic.

Chapter 9shares a list of the key players in the market, together with their basic information, product profiles, market performance (i.e., sales volume, price, revenue, gross margin), recent development, SWOT analysis, etc.

Chapter 10is the conclusion of the report which helps the readers to sum up the main findings and points.

Chapter 11introduces the market research methods and data sources.

Some of the key questions answered in this report:

  • What is the current size of the Out-of-Home (OOH) Advertising market, including its various segments and sub-segments?
  • What factors, such as drivers, restraints, opportunities, and challenges, are likely to impact the Out-of-Home (OOH) Advertising market, and how will they affect its growth?
  • What investment opportunities are available within the Out-of-Home (OOH) Advertising market that are worth considering?
  • How does the size of the Out-of-Home (OOH) Advertising market vary across different regions and countries?
  • Who are the major players in the Out-of-Home (OOH) Advertising market, and who are their main competitors?
  • What strategies are being used by these key players to drive growth in the Out-of-Home (OOH) Advertising market?
  • What are the recent trends in the Out-of-Home (OOH) Advertising market, such as mergers and acquisitions, partnerships, product innovations, and expansions?
  • What are the primary challenges facing the growth of the Out-of-Home (OOH) Advertising market, and how can they be addressed?
  • What are the most significant market trends influencing the growth of the Out-of-Home (OOH) Advertising market and how are they expected to evolve over time?

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Detailed TOC of Out-of-Home (OOH) Advertising Market Forecast Report 2023-2028:

1 Out-of-Home (OOH) Advertising Market Overview

1.1 Product Overview and Scope of Out-of-Home (OOH) Advertising Market

1.2 Out-of-Home (OOH) Advertising Market Segment by Type

1.2.1 Global Out-of-Home (OOH) Advertising Market Sales Volume and CAGR (%) Comparison by Type (2018-2028)

1.3 Global Out-of-Home (OOH) Advertising Market Segment by Application

1.3.1 Out-of-Home (OOH) Advertising Market Consumption (Sales Volume) Comparison by Application (2018-2028)

1.4 Global Out-of-Home (OOH) Advertising Market, Region Wise (2018-2028)

1.5 Global Market Size of Out-of-Home (OOH) Advertising (2018-2028)

1.5.1 Global Out-of-Home (OOH) Advertising Market Revenue Status and Outlook (2018-2028)

1.5.2 Global Out-of-Home (OOH) Advertising Market Sales Volume Status and Outlook (2018-2028)

1.6 Global Macroeconomic Analysis

1.7 The impact of the Russia-Ukraine war on the Out-of-Home (OOH) Advertising Market

2 Industry Outlook

2.1 Out-of-Home (OOH) Advertising Industry Technology Status and Trends

2.2 Industry Entry Barriers

2.2.1 Analysis of Financial Barriers

2.2.2 Analysis of Technical Barriers

2.2.3 Analysis of Talent Barriers

2.2.4 Analysis of Brand Barrier

2.3 Out-of-Home (OOH) Advertising Market Drivers Analysis

2.4 Out-of-Home (OOH) Advertising Market Challenges Analysis

2.5 Emerging Market Trends

2.6 Consumer Preference Analysis

2.7 Out-of-Home (OOH) Advertising Industry Development Trends under COVID-19 Outbreak

2.7.1 Global COVID-19 Status Overview

2.7.2 Influence of COVID-19 Outbreak on Out-of-Home (OOH) Advertising Industry Development

3 Global Out-of-Home (OOH) Advertising Market Landscape by Player

3.1 Global Out-of-Home (OOH) Advertising Sales Volume and Share by Player (2018-2023)

3.2 Global Out-of-Home (OOH) Advertising Revenue and Market Share by Player (2018-2023)

3.3 Global Out-of-Home (OOH) Advertising Average Price by Player (2018-2023)

3.4 Global Out-of-Home (OOH) Advertising Gross Margin by Player (2018-2023)

3.5 Out-of-Home (OOH) Advertising Market Competitive Situation and Trends

3.5.1 Out-of-Home (OOH) Advertising Market Concentration Rate

3.5.2 Out-of-Home (OOH) Advertising Market Share of Top 3 and Top 6 Players

3.5.3 Mergers and Acquisitions, Expansion

4 Global Out-of-Home (OOH) Advertising Sales Volume and Revenue Region Wise (2018-2023)

4.1 Global Out-of-Home (OOH) Advertising Sales Volume and Market Share, Region Wise (2018-2023)

4.2 Global Out-of-Home (OOH) Advertising Revenue and Market Share, Region Wise (2018-2023)

4.3 Global Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.4 United States Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.4.1 United States Out-of-Home (OOH) Advertising Market Under COVID-19

4.5 Europe Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.5.1 Europe Out-of-Home (OOH) Advertising Market Under COVID-19

4.6 China Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.6.1 China Out-of-Home (OOH) Advertising Market Under COVID-19

4.7 Japan Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.7.1 Japan Out-of-Home (OOH) Advertising Market Under COVID-19

4.8 India Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.8.1 India Out-of-Home (OOH) Advertising Market Under COVID-19

4.9 Southeast Asia Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.9.1 Southeast Asia Out-of-Home (OOH) Advertising Market Under COVID-19

4.10 Latin America Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.10.1 Latin America Out-of-Home (OOH) Advertising Market Under COVID-19

4.11 Middle East and Africa Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.11.1 Middle East and Africa Out-of-Home (OOH) Advertising Market Under COVID-19

5 Global Out-of-Home (OOH) Advertising Sales Volume, Revenue, Price Trend by Type

5.1 Global Out-of-Home (OOH) Advertising Sales Volume and Market Share by Type (2018-2023)

5.2 Global Out-of-Home (OOH) Advertising Revenue and Market Share by Type (2018-2023)

5.3 Global Out-of-Home (OOH) Advertising Price by Type (2018-2023)

5.4 Global Out-of-Home (OOH) Advertising Sales Volume, Revenue and Growth Rate by Type (2018-2023)

6 Global Out-of-Home (OOH) Advertising Market Analysis by Application

6.1 Global Out-of-Home (OOH) Advertising Consumption and Market Share by Application (2018-2023)

6.2 Global Out-of-Home (OOH) Advertising Consumption Revenue and Market Share by Application (2018-2023)

6.3 Global Out-of-Home (OOH) Advertising Consumption and Growth Rate by Application (2018-2023)

7 Global Out-of-Home (OOH) Advertising Market Forecast (2023-2028)

7.1 Global Out-of-Home (OOH) Advertising Sales Volume, Revenue Forecast (2023-2028)

7.1.1 Global Out-of-Home (OOH) Advertising Sales Volume and Growth Rate Forecast (2023-2028)

7.1.2 Global Out-of-Home (OOH) Advertising Revenue and Growth Rate Forecast (2023-2028)

7.1.3 Global Out-of-Home (OOH) Advertising Price and Trend Forecast (2023-2028)

7.2 Global Out-of-Home (OOH) Advertising Sales Volume and Revenue Forecast, Region Wise (2023-2028)

7.3 Global Out-of-Home (OOH) Advertising Sales Volume, Revenue and Price Forecast by Type (2023-2028)

7.4 Global Out-of-Home (OOH) Advertising Consumption Forecast by Application (2023-2028)

7.5 Out-of-Home (OOH) Advertising Market Forecast Under COVID-19

8 Out-of-Home (OOH) Advertising Market Upstream and Downstream Analysis

8.1 Out-of-Home (OOH) Advertising Industrial Chain Analysis

8.2 Key Raw Materials Suppliers and Price Analysis

8.3 Manufacturing Cost Structure Analysis

8.3.1 Labor Cost Analysis

8.3.2 Energy Costs Analysis

8.3.3 RandD Costs Analysis

8.4 Alternative Product Analysis

8.5 Major Distributors of Out-of-Home (OOH) Advertising Analysis

8.6 Major Downstream Buyers of Out-of-Home (OOH) Advertising Analysis

8.7 Impact of COVID-19 and the Russia-Ukraine war on the Upstream and Downstream in the Out-of-Home (OOH) Advertising Industry

9 Players Profiles

10 Research Findings and Conclusion

11 Appendix

11.1 Methodology

11.2 Research Data Source

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