North America Smart TV Market Price 2023, Size (US$ 133.4 Billion), Growth (CAGR 14.4%), Top Companies Share Report 2028

Published February 7, 2023

The latest report by IMARC Group, titled “North America Smart TV Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the North America smart TV market price. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The North America smart TV market size reached US$ 58.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 133.4 Billion by 2028, exhibiting a growth rate (CAGR) of 14.4% during 2023-2028.

A smart television (TV) refers to a connected TV system is a next-generation electrical device with internet connectivity. It is a television set with built-in internet and interactive web 2.0 features that allow viewers to access websites, stream media content, and other Internet services. It is installed with basic hardware as traditional TVs, but with extra connections, along with a graphical user interface (GUI) that majorly helps with streaming content from internet video services without the need for additional devices. Additionally, it provides access to on-demand online and offline content and over-the-top (OTT) services from various applications. It also offers advanced features, such as screen sharing and video calling, which create an enticing environment for the users.

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Market Trends and Drivers:

The increasing viewership of online content majorly drives the market in North America. This can be supported by the continual improvements of high-speed internet connectivity and the utilization of smart devices among the masses. Coupled with this, the widespread adoption of smart TV due to their wireless connectivity to smartphones, keyboards, tablets, Bluetooth remotes, and numerous devices that allow easy navigation, text entry, and improved usability and control is also significantly supporting the market.

Besides this, smart TVs, offer various advanced features and applications, including enhanced color accuracy and viewing experience, this is acting as a growth-inducing factor. Moreover, continuous technological innovations, such as the integration of artificial intelligence (AI) and voice control with smart TVs are creating a positive market outlook. Some of the other factors driving the market include the increasing investments by leading market players in marketing strategies and the emerging e-commerce sector.

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Key Market Segmentation:

Breakup by Resolution Type:

  • 4K UHD TV
  • HD TV
  • Full HD TV
  • 8K TV

Breakup by Screen Size:

  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches

Breakup by Screen Type:

  • Flat
  • Curved

Breakup by Technology:

  • Liquid Crystal Display (LCD)
  • Light Emitting Diode (LED)
  • Organic Light Emitting Diode (OLED)
  • Quantum Dot Light Emitting Diode (QLED)

Breakup by Platform:

  • Android
  • Roku
  • WebOS
  • Tizen OS
  • iOS
  • MyHomeScreen
  • Others

Breakup by Distribution Channel:

  • Offline
  • Online

Breakup by Application:

  • Residential
  • Commercial

Breakup by Region:

  • United States
  • Canada
  • Mexico

Competitive Landscape:

The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.

Key highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

TOC for the Report:

  • Preface
  • Scope and Methodology
  • Executive Summary
  • Introduction
  • SWOT Analysis
  • Value Chain Analysis
  • Price Analysis
  • Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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