North America Household Care Market To Be Driven By The Increasing Hygienic Awareness During The Forecast Period Of 2023-2028

Published January 30, 2023

The new report by Expert Market Research titled, ‘North America Household Care Market Size, Share, Statistics, Report and Forecast 2023-2028’, gives an in-depth analysis of the North America household care market, assessing the market based on its segments like products and major countries.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

North America Household Care Market Share, Size, Price, Growth, Trends, Industry Report, Key Player, Major Segments and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

  • Forecast CAGR (2023-2028): 1.5% (Global Household Care Market)

The increasing demand for household care products, such as kitchen surface cleaners, laundry detergents, and toilet care products in the region, owing to the increasing hygienic awareness, rising disposable income, and rapid urbanisation is driving the market growth.

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In addition to this, the increasing geriatric population in the United States of America, is further leading to an escalating consciousness about cleanliness and sanitation. Over the forecast period, the increasing inclination towards premium packaged house cleaning products is likely to propel the sales of superior quality detergents, and soaps, among others. The market growth in the region is anticipated to be aided by the thriving economic growth across the United States and Canada.

North America Household Care Industry Definition and Major Segments

Household care is defined as an array of products which are aimed at carrying out various household tasks, such as washing, cleaning, drying, and disinfecting. Household care products are used to maintain the tidiness of home and to create a pleasant indoor atmosphere in order to eradiate stress and diseases.

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On the basis of products, the market can be segmented into:

  • Laundry Detergents
  • Laundry Additives
  • Dishwashing
  • Hard Surface Cleaners
  • Toilet Care
  • Others

The regional markets for North America household care include:

  • Canada
  • United States of America

North America Household Care Market Trends

The key trends in the household care market include the growing expansion of the e-commerce industry, which is accelerating the sales of clean-labelled household care products. The robust branding and promotion of the major market players in the region owing to the favourable policies of the government is likely to be another crucial trend in the market.

Moreover, the growing research and development activities by the companies to manufacture organic and eco-friendly household care products are anticipated to boost the market growth in the coming years. Furthermore, the market development in the region is likely to be augmented by the increasing standards of living.

Key Market Players

The major players in the market are Unilever Plc, The Procter & Gamble Company, Henkel Corporation, Kao Corporation, The Clorox Company, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., Church & Dwight Co., Inc., and Colgate-Palmolive Company, among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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