Digital OOH Market Qualitative Insights on Application and Outlook by Size, Share, Future Growth 2030 | Clear Channel Outdoor, JCDecaux, Lamar Advertising

Published August 17, 2023

Infinity Business Insights has introduced a new report entitled Global Digital OOH Market 2023 by Manufacturers, Regions, Type and Application, Forecast to 2030 that defines the market size, market characteristics and focuses on key developments, major players, changing trends, and upcoming growth opportunities in the market. The report highlights the growing trend in the global Digital OOH market. Comprehensive research of the entire global market and all its sub-segments through extensively detailed classification is included in this report.

The global digital out-of-home (DOOH) market is projected to grow at a CAGR of 12.31% from 2023 to 2030.

The Digital Out-of-Home (DOOH) market refers to the segment of advertising that utilizes digital screens and displays placed in various physical locations to reach a wide and captive audience. These digital displays can be found in public spaces, transit systems, malls, airports, and other high-traffic areas. Unlike traditional static billboards, DOOH offers dynamic and interactive content that can be updated in real-time, enabling advertisers to tailor messages to specific demographics and optimize their campaigns for better engagement. The DOOH market has been experiencing significant growth due to advancements in technology, such as programmatic advertising, data analytics, and integration with mobile devices.

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Top Key players operating the global Digital OOH Market:

Clear Channel Outdoor, JCDecaux, Lamar Advertising, OUTFRONT Media

Digital OOH Market, By Segmentation:

By Type:

Transit Advertising


Street Furniture Advertising


By Application:


IT and Telecom

Automotive and Transportation




This Report Also Splits The Market By Region:

  1. North America: United States, Canada, and Mexico
  2. South & Central America: Argentina, Chile, Brazil and Others
  3. Middle East & Africa: Saudi Arabia, UAE, Israel, Turkey, Egypt, South Africa & Rest of MEA.
  4. Europe: UK, France, Italy, Germany, Spain, Benelux, Russia, NORDIC Nations and Rest of Europe.
  5. Asia-Pacific: India, China, Japan, South Korea, Indonesia, Thailand, Singapore, Australia and Rest of APAC.

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Cumulative Impact of COVID-19 on Market:

COVID19 Impact on market size

End-User/Industry/Application Trend, and Preferences

Government Policies/Regulatory Framework

Key Players Strategy to Tackle Negative Impact/Post-COVID Strategies

Market Challenges and Risks:

The digital out-of-home (DOOH) market faces several challenges and risks as it continues to evolve. One key challenge is the competition for consumer attention in an increasingly saturated media landscape. With numerous screens and advertisements vying for viewer engagement, ensuring that DOOH content stands out and remains relevant is a constant challenge. Additionally, technological complexities such as network connectivity issues, hardware malfunctions, and software vulnerabilities pose risks to the seamless functioning of DOOH campaigns. Furthermore, concerns over data privacy and potential misuse of audience data raise regulatory and ethical risks that require careful navigation. Finally, the rapid pace of technological advancements can lead to investment risks, as adopting new technologies requires significant financial commitments that might become obsolete in a short span of time.

Reasons for Buying this Report:

  1. This report provides pin-point analysis for changing competitive dynamics
  2. It provides a forward looking perspective on different factors driving or restraining market growth
  3. It provides a six-year forecast assessed on the basis of how the market is predicted to grow
  4. It helps in understanding the key product segments and their future
  5. It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
  6. It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments

Frequently Asked Questions

  1. How is this industry expected to grow by 2030?
  2. Which key trends are driving the demand for this market?
  3. Which segment of this market accounted for the largest share in 2023?
  4. Who are the prominent manufacturers in this market?
  5. What is the CAGR and market size?
  6. What is the Forecast for the next 7 years?

Table of Content

Strategic Points Covered in Table of Content of Digital OOH:

  1. Digital OOH Introduction
  2. Research Methodology
  3. Executive Summary
  4. Digital OOH Variables, Trends, and Scope
  5. Digital OOH Overview
  6. Digital OOH Analysis Tools
  7. Digital OOH Segmentation
  8. Regional Landscape
  9. Digital OOH Share Analysis and Competitive Landscape
  10. Company Profiles
  11. Impact of COVID-19
  12. Competitive Intelligence and Competitive Matrix
  13. Major Deals and Strategic Alliances Analysis
  14. Relevant Case Studies and Latest News Updates

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