The global natural additives market size was USD 1.80 Billion in 2021 and is expected to register a revenue CAGR of 6.9% over the forecast period, according to the latest report by Reports and Data. Revenue growth of the market is expected to be driven by high demand for clean-label ingredients and additives especially vegan and vegetarian.
Individuals are becoming more concerned about their health, especially generation Z and millennials. A particular demand for fermented foods and beverages has developed as a result of these customers’ willingness to experiment with novel flavors and textures, earning the beverage the moniker ‘new social trendsetter’. Rising consumer demand for transparent, plant-based fermented foods and beverages is also driving revenue growth of the market. Companies are concentrating on Research and development (R&D) efforts, working on new innovations on existing product lines in response to shifting consumer expectations, launching new products, creating collaboration agreements, and merging and acquiring businesses. Demand for natural additives rose rapidly after COVID-19. According to a study, natural colors were used rather than synthetic ones in more than 70%-75% of food and beverage products that were released globally in the first three quarters of 2020. However, strict government regulations and approvals along with probable side effects of natural additives could limit revenue growth of the market.
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Application Outlook (Revenue, USD Billion; 2019-2030)
End-use Outlook (Revenue, USD Billion; 2019-2030)
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