Central Department Store, under Central Retail, Massively Invests Bt 4 Billion to Transform Central Chidlom to a Luxury Department Store, "The Store of Bangkok"

BANGKOK, THAILAND - Media OutReach Newswire - 26 March 2024 - Central Department Store, under Central Retail Corporation, has announced a substantial investment of 4 billion baht to transform Central Chidlom into "The Store of Bangkok." Aspiring to establish itself as a luxury department store, it endeavors to provide customers with a comprehensive "One-Stop-Shopping" experience. Setting new benchmarks with its world-class sophisticated design, elegant architecture, and a curated selection of global luxury brands, Central Chidlom aims to offer exceptional services, positioning itself as an inspirational destination for discerning shoppers, thus ushering in a new era of luxury retail in Bangkok.


Natira Boonsri, CEO of the Central Department Store Group under Central Retail, unveiled, "Established in 1974, the store has strategically positioned itself in the heart of the city to cater to high-end customers and pioneered the concept of 'One-Stop-Shopping' in Thailand. Evolving over more than five decades alongside Thai customers and the retail industry, today marks another significant step as Central Chidlom ventures towards becoming a luxury department store. We no longer see Central Chidlom simply as a department store; it is now The Store of Bangkok, the epitome of shopping sophistication for both Thai and international clientele."

The new Central Chidlom, branded as "The Store of Bangkok," stems from the Central Department Store group's vision to serve as " The Store of Endless Inspiration for Every Moment of Your Life." Incorporating three key principles into its redesign, the store aims to establish itself as a luxury department stores:

The Store of Design & Concept

Central Chidlom collaborates with Thailand's leading architectural firm and a global consultancy to create contemporary architecture. Tailored to fit the Thai lifestyle, it excels in intricate detail while embracing international style:

The Store of Curated Destinations

Central Chidlom represents the unique feature of the store itself, serving as a destination that gathers a diverse array of brands under one roof:

The Store of Communities

Central Chidlom continues to be a beacon of inspiration, aiming to foster strong communities by encompassing:

The spending trend remains robust among premium clientele and the younger demographic, with projections indicating a 20% increase in foot traffic and a 30% growth in sales following the full-scale operation of the redesigned Central Chidlom in 2025.

Central Chidlom is poised to debut its new identity, embodying the concept of "The Store of Bangkok," inviting both local and international customers to experience the latest luxury, beauty, and fashion offerings in April. Moreover, valued customers can anticipate the grand reveal of the fully revamped Central Chidlom in December this year.
Hashtag: #CentralRetail #CentralDepartmentStore

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