Massive Growth on Smart Fertility Tracker Growth Analysis and Competitive Landscape by 2029

Published January 31, 2023

The global market for smart fertility trackers accounts for USD 16.18 Billion in 2022. The market is anticipated to grow and surpass a valuation of USD 44.72 Billion by 2029. The industry is expected to grow with a CAGR of 10.7% in the forecast period.

The Global Smart Fertility Tracker Market forecast 2023-2029 research report is the latest publication from MIR and includes an analysis of the industry’s condition and recent trends.

Smart Fertility Tracker

Fertility trackers are used to track fertility window or ovulation day based on urine hormones and physiological parameters such as basal body temperature, pulse rate, breathing rate, sleep, and heart rate variability. The global smart fertility tracker market is projected to grow at a rapid pace during the forecast period due to the surge in infertility-related issues, lifestyle changes that adversely affect fertility rates, increase in usage of mobile-based fertility tracking apps, and growth in adoption of fertility trackers or fertility monitors for birth control.

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The Key Manufacturers Covered in the Smart Fertility Tracker Market:

Miracare, Ifertracker, Daysy, YONO, OvaCue, Avawomen, Ovia Health, Conceivable, Glow, and others.

Recent Developments:

In November 2021, AVA entered into a partnership agreement with WINFertility (WIN), a leading fertility benefits management company with the largest portfolio of employer clients. The partnership is likely to help WINFertility make the AVA bracelet available to its clients. This bracelet is expected to offer an alternate pathway for its users to access AI-based insights that increase the chances of natural conception.

Segmenting data (2017-2023) based on product type:

Urinary Luteinizing Hormone-Based Trackers

Body-Temperature-Based Trackers


Based on type, the global smart fertility tracker market has been classified into basal body temperature-based trackers, urinary luteinizing hormone-based trackers, electrolyte-level-based trackers, and others. The segment is anticipated to expand at a CAGR of 11.7% during the forecast period. Introduction of innovative and advanced products by key market players is driving the segment.

Segmenting data (2017-2023) based on application type:




Leading geographical segments of the global Smart Fertility Tracker market include:

  • North America (United States, Canada and Mexico)
  • Europe (UK, Germany, Italy, France, Russia and Spain etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
  • South America (Brazil, Argentina and Colombia etc.)
  • Middle East & Africa MEA (South Africa, United Arab Emirates, Saudi Arabia etc.)

Regional Insights:

North America dominated the global smart fertility tracker market in 2021, accounting for more than 28% share. Rise in infertility rate in both genders, delayed childbearing, high prevalence of polycystic ovary syndrome, and high health care expenditure are augmenting the market in North America. According to the U.S. Centers for Disease Control and Prevention National Center for Health Statistics, about 3.6 million babies were born in the U.S. in 2020, around 4% decline from that in 2019.

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Data about the leading manufacturer, including its pricing, sales, revenue, product portfolio and global market share, business segmentation, and financial description, has been covered in this crucial research study. The revised study report analyses the worldwide Smart Fertility Tracker market in-depth by describing the major market factors that are anticipated to have a measurably negative impact on the markets development prospects between 2023 and 2029. To give readers a thorough insight of this market, several research tools have been used, including Porters Five Forces Analysis and SWOT Analysis.

Key Takeaways of the Research Report Smart Fertility Tracker

  1. The Smart Fertility Tracker analysis provides an overview of the customer base with insights around customer acquisition, customer churn, and customer lifetime value.
  2. The report highlights the major channels for Smart Fertility Tracker customer acquisition, along with the customer cohorts that are acquired through each channel.
  3. The Smart Fertility Tracker report also highlights the major channels for customer churn, along with the customer allies that are churned out through each channel.
  4. The Smart Fertility Tracker report provides insights on how to improve customer lifetime value through cross-selling and upselling.
  5. The report will be critical to increasing the company’s revenue and expanding its customer base.

Finally, this study examines the major variables impacting market growth as well as the opportunities, risks, and difficulties that major manufacturers must deal with. It also examines significant increasing tendencies and their effects on current and future growth.

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The research provides answers to the following key questions:

-What is the projected market size of the Smart Fertility Tracker market by 2029?

-What will be the normal portion of the overall industry for impending years?

-What is the significant development driving components and restrictions of the worldwide Smart Fertility Tracker market across different geographic?

-Who are the key sellers expected to lead the market for the appraisal time frame 2023 to 2029?

-What are the moving and arising advances expected to influence the advancement of the worldwide Smart Fertility Tracker market?

-What are the development techniques received by the significant market sellers to remain ahead on the lookout?

Customization of the Report:

This report can be customized to meet the client’s requirements. Please connect with our sales team (, who will ensure that you get a report that suits your needs. You can also get in touch with our executives on + 1704 266 3234 to share your research requirements.

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