Marketing Technology Market 2023 Growth, Trend, Share, and Forecast till 2030 | 99 Pages Report

Published March 29, 2023

[99 Pages] In 2023, Marketing Technology Market Size is projected to reach Multimillion USD by 2028, In comparison to 2023.

Marketing Technology MarketInsights 2023 With “Marketing Technology market size was valued at USD 189431.74 million in 2022 and is expected to expand at a CAGR of 14.19% during the forecast period, reaching USD 419885.86 million by 2028.”Including Types (Digital Marketing, Offline Marketing), Applications (Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Sports and Events, Transportation and Logistics, BFSI, Others), Regions and Forecast to 2028.

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The Global Marketing Technology Market Report provides In-depth analysis on the market status of the Marketing Technology Top manufacturers with best facts and figures, meaning, Definition, SWOT and PESTAL analysis, expert opinions and the latest developments across the globe. In the near future, the worldwide Marketing Technology market is likely to benefit from an increase in the number of “Retail and E-Commerce, Healthcare, Infrastructural, Media and Entertainment, Sports and Events, Transportation and Logistics, BFSI, Others”.

During the COVID-19 period, the global economy may be affected in three different ways: directly as it relates to production and demand, indirectly as it relates to supply chains and markets, and as a result of its financial consequences on firms and financial markets. Analysts monitoring the situation around the world explain that producers will be rewarded after the COVID-19 crisis. In this report, we provide an additional illustration of the latest economic slowdown, COVID-19 impact on the industry, and the latest scenario.

Final Report will add the analysis of the impact of COVID-19 on this industry.


Technological innovation and advancement will further optimize the performance of the product, enabling it to acquire a wider range of applications in the downstream market. Moreover, customer preference analysis, market dynamics (drivers, restraints, opportunities), new product release, impact of COVID-19, regional conflicts and carbon neutrality provide crucial information for us to take a deep dive into the Marketing Technology Market.

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The research covers the current Rectifiers market size of the market and its growth rates based on 6-year records with a company outline of Key Players/Manufacturers:

  • Artesian Solutions
  • ActiveCampaign
  • Scanbuy
  • NICE Ltd.
  • Acoustic
  • Salesforce
  • Bazaarvoice
  • Acidaes Solutions
  • Oracle
  • Google
  • InMarket
  • Amdocs
  • Adobe Inc.
  • Microsoft
  • 6Sense
  • Hubspot
  • Aptean
  • Cisco
  • Foursquare Labs
  • SAP

Marketing Technology Market Analysis and Insights:

The Global Marketing Technology Market is anticipated to rise at a considerable rate during the forecast period, between 2023 and 2028. In 2021, the market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

The global Marketing Technology market size was valued at USD 189431.74 million in 2022 and is expected to expand at a CAGR of 14.19% during the forecast period, reaching USD 419885.86 million by 2028.

Marketing technology (MarTech) is the software that helps execute the marketing activities. MarTech is the business-to-business (B2B) marketing industry’s term for applications that help succeed with modern marketing activities Marketing automation software is mainly used to streamline, schedule, segment, and track marketing campaigns. The software reduces the number of repetitive tasks associated with the conventional marketing processes and improves their overall efficiency. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting. The software connects different marketing channels such as social media, e-mail, and content marketing to collect and analyze data. It assists organizations to generate more revenue and a better ROI. It also helps store customer-specific data used in customer segmentation and targeting, categorize customers based on common interests and behaviors, develops appropriate marketing patterns, and integrates marketing channels to deliver better customer experience.

The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment markets by type, application and region, and, as a result, provides a holistic view of, as well as a deep insight into the Marketing Technology market covering all its essential aspects.

For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers and acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.

In a nutshell, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the market in any manner.

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The report further studies the market development status and future Marketing Technology Market trend across the world. Also, it splits Marketing Technology Market Segmentation by Type and by Application to fully and deeply research and reveal market profile and prospects.

On the basis of product type this report displays the production, revenue, price, market share and growth rate of each type, primarily split into:

  • Digital Marketing
  • Offline Marketing

On the basis of the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate for each application, including:

  • Retail and E-Commerce
  • Healthcare
  • Infrastructural
  • Media and Entertainment
  • Sports and Events
  • Transportation and Logistics
  • BFSI
  • Others

Chapters 7-26 focus on the regional market. We have selected the most representative 20 countries from 197 countries in the world and conducted a detailed analysis and overview of the market development of these countries.

  • North America (United States, Canada and Mexico)
  • Europe (Germany, UK, France, Italy, Russia and Turkey etc.)
  • Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
  • South America (Brazil, Argentina, Columbia etc.)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)


  • What is the global (North America, Europe, Asia-Pacific, South America, Middle East and Africa) sales value, production value, consumption value, import and export of Marketing Technology?
  • Who are the global key manufacturers of the Marketing Technology Industry? How is their operating situation (capacity, production, sales, price, cost, gross, and revenue)?
  • What are the Marketing Technology market opportunities and threats faced by the vendors in the global Marketing Technology Industry?
  • Which application/end-user or product type may seek incremental growth prospects? What is the market share of each type and application?
  • What focused approach and constraints are holding the Marketing Technology market?
  • What are the different sales, marketing, and distribution channels in the global industry?
  • What are the upstream raw materials and manufacturing equipment of Marketing Technology along with the manufacturing process of Marketing Technology?
  • What are the key market trends impacting the growth of the Marketing Technology market?
  • Economic impact on the Marketing Technology industry and development trend of the Marketing Technology industry?
  • What are the market opportunities, market risk, and market overview of the Marketing Technology market?
  • What are the key drivers, restraints, opportunities, and challenges of the Marketing Technology market, and how they are expected to impact the market?
  • What is the Marketing Technology market size at the regional and country-level?

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Major Points from Table of Contents -

Global Marketing Technology Market Research Report 2023-2028, by Manufacturers, Regions, Types and Applications

1 Introduction

1.1 Objective of the Study

1.2 Definition of the Market

1.3 Market Scope

1.3.1 Market Segment by Type, Application and Marketing Channel

1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East and Africa)

1.4 Years Considered for the Study (2017-2028)

1.5 Currency Considered (U.S. Dollar)

1.6 Stakeholders

2 Key Findings of the Study

3 Market Dynamics

3.1 Driving Factors for this Market

3.2 Factors Challenging the Market

3.3 Opportunities of the Global Marketing Technology Market (Regions, Growing/Emerging Downstream Market Analysis)

3.4 Technological and Market Developments in the Marketing Technology Market

3.5 Industry News by Region

3.6 Regulatory Scenario by Region/Country

3.7 Market Investment Scenario Strategic Recommendations Analysis

4 Value Chain of the Marketing Technology Market

4.1 Value Chain Status

4.2 Upstream Raw Material Analysis

4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type)

4.4 Distributors/Traders

4.5 Downstream Major Customer Analysis (by Region)

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5 Global Marketing Technology Market-Segmentation by Type

6 Global Marketing Technology Market-Segmentation by Application

7 Global Marketing Technology Market-Segmentation by Marketing Channel

7.1 Traditional Marketing Channel (Offline)

7.2 Online Channel

8 Competitive Intelligence Company Profiles

9 Global Marketing Technology Market-Segmentation by Geography

9.1 North America

9.2 Europe

9.3 Asia-Pacific

9.4 Latin America

9.5 Middle East and Africa

10 Future Forecast of the Global Marketing Technology Market from 2023-2028

10.1 Future Forecast of the Global Marketing Technology Market from (2023-2028) Segment by Region

10.2 Global Marketing Technology Production and Growth Rate Forecast by Type (2023-2028)

10.3 Global Marketing Technology Consumption and Growth Rate Forecast by Application (2023-2028)

11 Appendix

11.1 Methodology

12.2 Research Data Source


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Reasons to buy this report:

  • To get a comprehensive overview of the Marketing Technology Market
  • To gain wide ranging information about the top players in this industry, their product portfolios, and key strategies adopted by the players.
  • To gain insights of the countries/regions in the Marketing Technology Market.

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