Marketing Automation Software Market Share, Size 2023 Movements by Analysis, Progression Status, Revenue Expectation to 2029 by Key Players | HubSpot , IBM , Infusionsoft , Salesfusion
Latest Study on Industrial Growth of Marketing Automation Software Market 2023-2029. A detailed study accumulated to offer Latest insights about acute features of the Marketing Automation Software Market. The report contains different market predictions related to revenue size, production, CAGR, Consumption, gross margin, price, and other substantial factors. While emphasizing the key driving and restraining forces for this market, the report also offers a complete study of the future trends and developments of the market. The market includes news and updates about the market current situation, historic data, present market trends, and this factor which is valuable and supportive to the business. It also examines the role of the leading market players involved in the industry including their corporate overview, financial summary and SWOT analysis. The report aims to supply a further illustration of the newest scenario, economic slowdown, and COVID-19 impact on the overall industry.
The Marketing Automation Software market is anticipated to register an expansion at a CAGR of 17.68% during the forecast period, 2023–2029.
Key Players in This Report Include:
HubSpot, IBM, Infusionsoft, Salesfusion, SAS Institute, MarcomCentral, Hatchbuck, Cognizant, SharpSpring, Aprimo, ETrigue, Marketo, GreenRope, IContact, Oracle, Adobe Systems, Act-On Software, Salesforce, SALESmanago, SAP, LeadSquared
- Adobe’s journey optimizer gained mobile marketing personalisation features in February 2022, allowing users to better engage their customers on smartphones. Message Designer, which allows users to create personalised email, push notifications, and in-app messages for customers on mobile devices from a single console; personalised app experiences, which consider app usage and other factors; and unified customer profiles, which drive analytics in workflows, are among the seven capabilities.
- The Dynamics 365 Marketing December 2021 update allows users to construct journey branches based on any attribute, track unsubscribed customers in real-time marketing insights, and manage Microsoft Teams meeting options from the Dynamics 365 Marketing app starting in December 2021. The update also includes bug fixes and general performance improvements.
- September 2022 – As a part of its unified channel management platform, ZINFI Technologies, a provider of through-channel marketing automation and partner relationship management solutions, has introduced a number of affiliate marketing management (AMM) solutions. Through a worldwide dispersed affiliate network, businesses will be able to market their brands and generate referrals and lead for their products and services thanks to the recently introduced AMM capabilities.
- February 2022 – Hubspot Inc. announced that it entered an agreement to acquire The Hustle, a media company is dealing in newsletters, podcasts, and premium research content development. The acquisition aimed to expand the scope of marketers with valuable content based on various topics and a diverse set of media.
- Oracle has acquired 141 companies, including 11 in the last 5 years. A total of 30 acquisitions came from private equity firms. It has also divested 1 asset.Oracle’s largest acquisition to date was in 2021, when it acquired Cerner for $28.3B. Oracle has acquired in 23 different US states, and 11 countries. The Company’s most targeted sectors include software (55%) and internet software and services (26%).
- SAP has acquired 61 companies, including 15 in the last 5 years. A total of 11 acquisitions came from private equity firms. It has also divested 5 assets.SAP’s largest acquisition to date was in 2014, when it acquired Concur Technologies for $8.3B. It’s largest disclosed sale occurred in 2020, when it sold SAP Digital Interconnect to Sinch AB for $254M. SAP has acquired in 11 different US states, and 10 countries. The Company’s most targeted sectors include software (62%) and information technology (21%).
- IBM has acquired 203 companies, including 27 in the last 5 years. A total of 43 acquisitions came from private equity firms. It has also divested 32 assets.IBM’s largest acquisition to date was in 2018, when it acquired Red Hat for $34.0B. It’s largest disclosed sale occurred in 2014, when it sold IBM’s x86 Server Business to Lenovo Group for $2.1B. IBM has acquired in 26 different US states, and 20 countries. The Company’s most targeted sectors include software (56%) and information technology (22%).
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The Marketing Automation Software market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analysed study to help understand market, opportunities and upcoming challenges and about the competitors.
The Marketing Automation Software Market segments and Market Data Break Down are illuminated below
By Type:
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
By Application:
BFSI
Retail
Healthcare
Telecom & IT
Discrete Manufacturing
Government & Education
Others
The Marketing Automation Software market report highlights information regarding the current and future industry trends, growth patterns, as well as it offers business strategies to help the stakeholders in making sound decisions that may help to ensure the profit trajectory over the forecast years.
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Marketing Automation Software Market Analysis
- In Order to keep businesses updated with the recent technological disruptions worldwide, marketing managers are strategically spending on marketing automation solutions and tools to adopt the latest digital marketing trends.
- Marketing automation is a technology that aids businesses in creating stronger consumer engagement campaigns by removing tedious activities and allowing the marketing staff to concentrate on more important factors. In addition to other things, the technology makes it easier to manage lead generation and customer lifecycle marketing. As a result, Automated Marketing Tools have drawn a lot of attention in recent years, and it is anticipated that they will continue to rise during the research period.
- From social media marketing to SEO or content marketing, marketing managers are investing significantly to support and boost their sales. Artificial intelligence (AI), data-driven promotion, and search engine optimization (SEO) will give marketing solution providers an advantage in the era of digitization and aggressive promotion techniques. In the upcoming years, AI will present possible opportunities for businesses, sectors, and nations.
- Organic visibility is expected to increase due to the growth in social media marketing campaigns. Various brands improve their return on investment (ROI) by increasing their social media marketing budget. Social media advertisement targeting will likely become highly targeted by mirroring Google’s Adwords platform.
- With the introduction of new automation technologies, the market is also experiencing a lack of qualified individuals who can instruct consumers on how to make the most of analytics solutions and use them for helpful information and insights. However, large-sized businesses are concentrating on acquiring smaller ones and providing integrated software suites termed “Marketing Cloud” with the aid of cloud technologies and platforms like IaaS and SaaS. Through mergers and acquisitions, companies can grow their market share and domination by acquiring the necessary knowledge, technology, and client base.
- With the onset of the COVID-19 outbreak, many B2B marketing companies adopted a “play it safe” approach through which they reduced their marketing budgets until they could analyze the impact on their businesses and had to wait for the economic scenario to improve.
Following are the various regions covered by the Marketing Automation Software Market research report:
North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Russia, Spain, and Rest of Europe), Asia Pacific (China, India, Japan, South Korea, Australia, South East Asia, and Rest of APAC), South America (Brazil, Argentina, Columbia and Rest of Latin America), Middle East & Africa (Saudi Arabia, South Africa, Turkey, Nigeria, UAE and Rest of MEA)
North America and Europe are likely to be key markets over the forecast period owing to the early adoption of marketing solutions. The increasing regulatory pressure in the European region and reforms in EU data protection rules for protecting the enterprise data is remarkably impacting the adoption of marketing automation solutions.
The Asia Pacific is anticipated to be the fastest-growing market driven by increasing awareness about the promotion strategies, increasing penetration of the internet, and the rise in usage of mobile devices. Besides, the substantial growth of manufacturing industries in countries such as China and India will promote the utility of marketing automation solutions in the coming years.
The utility of marketing automation solutions has been increasing in the Asia Pacific owing to a rapid rise in digital advertising across various social media platforms. In China, social media applications such as WeChat, Weibo, and Tieba have become prominent advertisement platforms helping enterprises to focus on people and improve their promotional strategies. According to Tencent, more than 55% of China’s population uses WeChat as the primary social media application. Thus, the growing internet penetration, usage of social media applications, and rising digitalization of enterprises in the region will boost the market over the forecast period.
Key Points Covered in Market Report:
-Market Overview, Definition and Classification Market drivers and barriers
-Market Competition by Manufacturers
-Impact Analysis of COVID-19 on Market
-Market Capacity, Production, Revenue (Value) by region (2023-2029)
-Marketing Automation Software Supply (Production), Consumption, Export, Import by Region (2023-2029)
– Marketing Automation Software market Production, Revenue (Value), Price Trend by Type {Payment Gateway, Merchant Account, Subscription Management,}
-Marketing Automation Software Manufacturers Profiles/Analysis & Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing
-Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry Road map and value chain Market Effect Factors Analysis.
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How are Some Challenges Stifling Marketing Automation Market Growth?
Concerns about security and privacy of personal data are a major commercial barrier in the growth of the demand for marketing automation.A study into the marketing automation market adoption trends indicates the use of SMAC technology has grown, companies now require more robust security and privacy to prevent breaches, which, if not addressed, would have a negative impact on the success of digitalization.
As the amount of client data grows, so does the number of security and privacy vulnerabilities, making it increasingly vulnerable to hacking. Data privacy and security is a critical issue that must be appropriately addressed.Other security risks in cloud-based marketing automation software include account hijacking, insider threats, malware injections, insecure Application Programming Interfaces (APIs), shared vulnerabilities, and data loss. These security concerns about unauthorised data access could jeopardise the enterprise’s data security and competitive business position and hamper the growth of the sales of marketing automation.
Objectives of the Report
- To carefully analyses and forecast the size of the market by value and volume.
- To estimate the market shares of major segments of the Marketing Automation Software
- To showcase the development of the market in different parts of the world.
- To analyze and study micro-markets in terms of their contributions to the Marketing Automation Software market, their prospects, and individual growth trends.
- To offer precise and useful details about factors affecting the growth of the Marketing Automation Software
- To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Marketing Automation Software market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
Key questions answered
– How feasible is Marketing Automation Software market for long-term investment?
– What are influencing factors driving the demand for Marketing Automation Software near future?
– What is the impact analysis of various factors in the Marketing Automation Software market growth?
– What are the recent trends in the regional Marketing Automation Software market and how successful they are?
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