J Althea Creative's Team Slated for Florist Convention in Arkansas

Published July 26, 2023

Florist business educator and consultant, Althea Wiles with J Althea Creative, and team will be at the Arkansas Florists Convention 2023 in an effort to help florists overcome professional challenges.


Althea Wiles is a florist business educator, consultant and owner at J Althea Creative. Wiles and her team plan to attend and host a booth at the Arkansas Florists Association Convention which takes place on August 24-27th, 2023 at the Wyndham Riverfront Hotel in Little Rock, Arkansas. Florists can connect with Wiles who may need a helping hand to overcome a myriad of business challenges they face. Wiles has owned and operated a florist business, Rose of Sharon Floral Design Studio, for over 20 years. She can offer valuable support and insights into the world of floristry including pricing for profitability, internal systems, staff training and so much more.

The Arkansas Florists Convention 2023 is a highly anticipated event designed to provide florists with a valuable platform for learning, networking, and staying up-to-date with the latest trends and techniques in the floral industry.

Here are some ways this convention can help attending florists:

1. Education and Workshops: The convention offers a wide range of educational sessions and workshops conducted by industry experts. Florists can learn new floral design techniques, get insights into emerging trends, and gain knowledge about business strategies specific to the floral industry. These sessions are designed to enhance the skills and expertise of florists, enabling them to deliver exceptional products and services to their customers.

2. Networking Opportunities: The convention brings together florists from all across Arkansas, providing a unique opportunity to network and connect with peers in the industry. Florists can exchange ideas, share experiences, and build relationships that may lead to collaborations, partnerships, or mentorship opportunities. Networking at such events often opens doors to new business prospects and valuable industry connections.

3. Showcase of Suppliers and Products: The convention typically features a tradeshow where floral suppliers showcase their products, services, and innovations. Florists can explore a variety of fresh flowers, foliage, floral supplies, tools, and equipment offered by different vendors. This allows them to discover new suppliers, evaluate products, and make informed purchasing decisions to meet the needs of their customers.

4. Business Development and Marketing Insights: The convention often includes sessions focused on business development, marketing strategies, and customer engagement. Florists can gain insights into effective marketing techniques, sales tactics, and customer relationship management. This knowledge helps florists enhance their business operations, attract new customers, and retain existing ones.

5. Inspiration and Creative Ideas: Attendees have the opportunity to witness captivating floral displays and design competitions. These showcases inspire florists and provide them with creative ideas that they can apply to their own work. Seeing innovative designs and arrangements serves as a source of inspiration, helping florists elevate their craft and offer unique and enchanting floral creations.

6. Certification and Recognition: Some conventions offer certification programs or competitions, allowing florists to showcase their skills and gain recognition within the industry. Participating in these programs can enhance a florist's professional profile and provide a competitive edge in the market.

"My team is so excited to meet with florists from all over the state of Arkansas and beyond. Events like this help us understand what our florist community needs most in the way of education. We will have a booth set up in order to meet with florists and offer information about our florist business education programs and consulting services," says Althea Wiles, owner at J Althea Creative.

About Althea Wiles: Althea Wiles is the owner and creative director of Rose of Sharon Floral Design Studio in the Ozark Mountains region of the United States. She is also the founder and education director of J Althea Creative, a florist education consulting program. Wiles earned her Bachelor of Arts degree from Hendrix College and then completed her Arkansas Master Florist Certification. After 25 years in business, her design studio takes part in 75-100 weddings and events annually. Recognized by local and national publications, she has been featured on The Knot, The List, amongst others, and in a wide range of magazines. Wiles continues gaining recognition by participating as a regularly featured artist for the Art in Bloom gallery exhibits chosen and hosted by the Crystal Bridges Museum of American Art. Wiles is also a recurring instructor in the horticulture department at the University of Arkansas at Fayetteville.

About Us: Althea Wiles is the owner of J Althea Creative, a florist business consulting firm, based in the Ozark Mountains regions of Arkansas.

Contact Info:
Name: Meredith Corning
Email: Send Email
Organization: J Althea Creative
Website: https://www.jaltheacreative.com/

Video URL: https://youtu.be/Vc9fEywrp4I

Release ID: 89103244

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