Latin America OTT Platform Market Growth Rate to Exhibit a CAGR of 12.29% During 2022-2027

PRESS RELEASE
Published February 7, 2023

According to IMARC Group’s latest report, titled “Latin America OTT Platform Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the Latin America OTT platform market growth is expected to exhibit a CAGR of 12.29% during 2022-2027. Looking forward, IMARC Group expects the Latin America OTT platform market to continue its robust growth during the forecast period (2022-2027).

Over-the-top (OTT) platform refers to an application-based service that offers direct streaming of audio, video, digital media content, etc., over the internet. It usually enables users to access the content on their electronic devices, including smartphones, tablets, smart televisions, etc. OTT platforms provide unlimited data streaming and allow the viewers to access content as per their convenience without requiring a multi-system operator for the distribution. In Latin America, OTT platforms are widely adopted for numerous purposes, such as entertainment, education, health, fitness, etc.

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Latin America OTT Platform Market Trends:

The rising penetration of smart devices and high internet connectivity is among the key factors stimulating the Latin America OTT platform market. Furthermore, the expanding media and entertainment sector is augmenting the production of high-quality media content, which is positively influencing the regional market.

Apart from this, the shifting consumer preferences from traditionally used cables and satellite television sets towards OTT platforms based on ease of convenience, improved connectivity, better accessibility, etc., are acting as significant growth-inducing factors.  Additionally, various telecom operators are also collaborating with service providers to provide subscriptions to their users at comparatively lower prices, which is anticipated to fuel the Latin America OTT platform market over the forecasted period.

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Note: The Report offers a comprehensive analysis of the industry, which comprises insights on the global market statistics. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

Competitive Landscape with Key Players:

The competitive landscape of the industry has also been examined with some of the key players.

  • Amazon Prime Video (Amazon.com)
  • Blim (Televisa S.A. de C.V)
  • Cabletica (Liberty Latin America Ltd.)
  • Claro Video (Claro)
  • Fox (Fox Networks Group)
  • Globo Play (Grupo Globo)
  • Home Box Office Inc.( AT&T Inc.)
  • Movistar Play
  • Netflix Inc.
  • Millicom International Cellular SA.

Key Market Segmentation:

The report has categorized the market based on revenue model, content type, streaming device, user type and service vertical.

Breakup by Revenue Model:

  • Subscription Based
  • Advertising Based
  • Transaction Based
  • Others

Breakup by Content Type:

  • Video
    • Entertainment and Infotainment
    • Food, Travel and Fashion
    • Sports Content
  • Audio/Voip
  • Online Gaming
  • Music Streaming
  • Communication
  • Others

Breakup by Streaming Device:

  • Smartphones and Tablets
  • Desktops and Laptops
  • Smart TV’s and Set-Top Box
  • Gaming Console
  • Others

Breakup by User Type:

  • Personal
  • Commercial

Breakup by Service Vertical:

  • Media and Entertainment
  • Education and Learning
  • Gaming
  • Health and Fitness
  • IT and Telecom
  • E-commerce
  • Others

Breakup by Country:

  • Argentina
  • Brazil
  • Mexico
  • Uruguay
  • Colombia
  • Chile
  • Peru
  • Others

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Key highlights of the report:                                                    

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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