Pioneer of SEC-Registered Security Tokens Releases Definitive Guides as GENIUS Act Becomes Law
NEW YORK, NY - July 21, 2025 - Douglas Borthwick, who helped execute the worlds first SEC-registered security token IPO, today released two groundbreaking books to help businesses leverage the newly signed GENIUS Act. The Insumer Model and Your Equity in Your Pocket offer practical strategies for customer-stakeholder tokenization in this evolving regulatory environment.
With President Trump signing the GENIUS Act - the first major U.S. cryptocurrency legislation - businesses gain clarity to transform customers into stakeholders via tokenized equity. Borthwicks books provide the blueprint for Fortune 500 companies to implement this shift.
The GENIUS Act eliminates barriers to mainstream customer tokenization, said Borthwick, Founder of Skye Meta Corp. and co-host of Old Men, New Money podcast (13,000+ YouTube subscribers). My books detail how to legally turn customers into insumers through compliant tokenized securities.
Borthwicks credentials are unmatched: In 2020, he championed INX Digitals SEC-registered IPO, raising $85 million from 7,200+ investors across 75 countries. With 30+ years at firms like Morgan Stanley and Yale MBA in Financial Engineering, he bridges traditional finance and blockchain innovation.
The Insumer Model: Turning Consumers into Stakeholders
This book introduces the insumer concept, where customers own equity stakes via tokens, replacing traditional loyalty programs. David Yana, former HR Director at Chanel and Google, writes: Douglass SEC-registered token milestone democratizes ownership.
Benefits include deeper loyalty, lower acquisition costs, community capital for growth, and enhanced feedback from invested customers.
Your Equity in Your Pocket: Implementation Guide
This tactical guide covers structuring compliant offerings, SEC navigation, token management technology, and stakeholder governance.
About Douglas Borthwick
Founder of Skye Meta Corp, author of five blockchain books, featured on Bloomberg, CNBC, Fox Business, and Real Vision.
Books available at major retailers.
Contact: Douglas@SkyeMeta.com | LinkedIn: /in/douglas-borthwick-a20495 | X: @dcborthwick
Old Men, New Money: www.SkyeMeta.com
Disclaimer: The books referenced are for educational purposes only and do not constitute legal, financial, or investment advice. Readers should seek independent professional guidance before acting on any concepts discussed. The author and publisher make no guarantees regarding regulatory compliance or financial outcomes.
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