Dr. Sunaina Shrivastava of YellowFryum Inc. Honored as a 2025 '40 Under 40 Rising Star' for Impactful Leadership in Marketing and Education
The Business Council of Westchester has selected Dr. Sunaina Shrivastava, BEng, MBA, PhD, as a recipient of its prestigious 2025 "40 Under 40" award. The recognition highlights her dynamic leadership and transformative impact across the worlds of strategic marketing, business innovation, and academic instruction.
As the Co-founder and CEO of YellowFryum Inc., Dr. Shrivastava leads a New York-based marketing and growth advisory firm recognized for its industry-specific focus. YellowFryum operates two specialized arms: YellowFryum Fin, which partners with fintech and financial organizations to improve investor retention and engagement; and YellowFryum Med, a division that helps medical aesthetics and health tech brands grow through data-driven, compliant marketing strategies. Thanks to her direction, YellowFryum has earned a reputation as a trusted ally for businesses operating in complex, regulation-heavy industries like finance and healthcare.
A well-respected authority in Behavioral Marketing and Growth Strategy, Dr. Sunaina Shrivastava's research has been published in esteemed journals, including the Journal of Consumer Marketing, Judgment and Decision Making, and Journal of Marketing Communications. In addition to her research contributions, she has served as a faculty member at prestigious institutions such as New York University (NYU), Rensselaer Polytechnic Institute (RPI), Manhattan University, and New Jersey Institute of Technology (NJIT), where she educates Master's and MBA students. Her teaching style seamlessly merges academic theory with practical marketing experience.
Her multifaceted expertise was recently featured on the cover of Brainz Magazine, which profiled her unique role at the crossroads of marketing innovation, education, and executive leadership.
Outside of her professional work, Dr. Shrivastava is also an advocate for humanitarian efforts. A devoted member of Rotary International, she has earned the Paul Harris Fellow award and is a PolioPlus Society member, supporting the global initiative co-led by the Rotary Foundation and the Gates Foundation to eradicate polio.
The Rising Stars initiative, modeled after the national "40 Under 40" business recognition program, honors young professionals who have shown notable entrepreneurial or professional accomplishments, strong leadership skills, and active involvement in their fields and communities.
"The 2025 class of 40 Under 40 Rising Stars is exceptionally talented, creative, and driven," said Heidi Winslow, Chair of the Rising Stars program and Partner at DelBello Donnellan Weingarten Wise & Wiederkehr, LLP. "They represent a broad spectrum of industries and bring a wealth of experience and fresh perspective. These Rising Stars are the future leaders of Westchester County's business and civic communities. We are thrilled to recognize such an outstanding group."
An official awards celebration for the 2025 honorees will take place on September 16, 2025, at Million Air, located at Westchester County Airport.
To learn more about YellowFryum and the services it offers, please visit www.yellowfryum.com.
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