Personalized Packaging Market Growth and Restrain Factors Analysis 2023-2030

Published May 26, 2023

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the “Global Personalized Packaging Market Size, Share & Trends Analysis Report By Packaging (Bottles, Containers & Jars, Bags & Pouches, Cartons, Envelopes, And Boxes) And End-User Industry (Food, Beverages, Personal Care, Pharmaceuticals, Logistics, And Others)- Market Outlook And Industry Analysis 2031″

The global personalized packaging market is estimated to reach over USD 60.06 billion by 2031, exhibiting a CAGR of 6.36% during the forecast period.

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Businesses should prioritize product packaging since it not only helps them stand out from the competition and provide personalized with a better overall experience, but it also protects the goods within. Personalized packaging is defined as being created specifically for a company’s operations and the goods it is manufacturing and distributing.

It is made to precisely fit the product and protect it more effectively than regular and generic packaging. The package’s physical components are just as important as its faultless engineering design. The boxes can be printed with logos, patterns, forms, photographs, and whatever else the company wants to incorporate on their bespoke packaging that is consistent with their brand.  

The demand for personalized packaging is seen to be on the rise, and this is seen to be having a favourable impact on the market for personalised packaging. To increase their presence in the continuously rising market, manufacturers in the area are increasing their capabilities and production capacity.

The growth over the past ten years has also been supported by an increasing global use of e-retail formats. The use of carbonated beverages has decreased over the past few years, but bottled water consumption is rising globally, which may present numerous options.

List of Prominent Players in the Personalized Packaging Market:

  • Owens Illinois Inc.
  • Salazar Packaging Inc.
  • SoOPAK Company
  • Elegant Packaging
  • International Packaging Inc.
  • Smurfit Kappa Group
  • ACG Ecopak
  • ABOX Packaging
  • Design Packaging Inc.
  • Pak Factory Inc.
  • Glenroy Inc.
  • The Mondi Group Plc.
  • CB Group
  • Prime Line Packaging
  • ProAmpac LLC.
  • Huhtamaki Oyj

Market Dynamics:


The desire to leave personalized and retailers with a favorable and lasting impression of items is a major factor driving the growth of the worldwide personalized packaging market in terms of revenue. Personalized find it quite appealing when personalized packaging boxes are designed and printed with a brand and colors.

If the product has a distinctive shape or is more likely to break, personalized packaging is a great solution for better shipment protection. Along with a great product, better-tailored packaging may raise the brand value. Therefore, there will be much more of an emotional connection made with a buyer. Since well-made and designed packaging makes personalized feel happy and special, they respond favorably to it, which is anticipated to further boost sales development.


Personalized packaging may improve brand awareness and help companies interact with their personalized, but new designs need a lot more time and effort from companies, which may drive up manufacturing costs. Determining the optimal package design and marketing approach requires a significant investment of marketing resources. Campaigns for bespoke packaging that are unsuccessful with personalized can be time- and money-consuming, as well as detrimental to corporate profitability. Businesses must also stay up to date on the most recent trends to avoid printing outdated or obsolete packaging.

Regional Trends:

With the highest revenue share among regional markets, North America became the biggest market for personalized packaging. The region’s growing use of personalized packaging to distinguish items and enhance transportable packaging is primarily responsible for the market’s revenue growth. Additionally, factors include the presence of technical innovation and the affordability of raw materials.

Besides, over the projected period, the Asia Pacific personalized packaging market is anticipated to develop at the quickest CAGR. The main drivers of the APAC market growth are shifting consumer lifestyles and rising disposable income, which have led to an increase in demand for products like alcoholic beverages, carbonated drinks, and other beverages across the area. The expansion of the APAC industry is further aided by the rising number of small and medium-sized bespoke packaging businesses.

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Recent Developments:

  • In April 2021, A new line of personalized corrugated insert boxes was presented by American web-to-print producer Fantastapack. According to the company, this is maybe the first-time automated technology has been used to design unique insert packaging online. Fantastapack claims that using digital print and converting, gives a competitive advantage by granting them early access to cutting-edge packaging solutions.
  • In November 2021, Packhelp obtained $45.6 million in investment to grow its bespoke packaging company. Packhelp has developed into a business that helps even the smallest businesses wrap their items in eye-catching personalized packaging and counts industry heavyweights like H&M and Uber Eats among its clients thanks to the growth of e-commerce and on-demand delivery.

Segmentation of Personalized Packaging Market-

By Packaging-

  • Bottles
  • Containers & Jars
  • Bags & Pouches
  • Cartons
  • Envelopes
  • Boxes

By End-User Industry-

  • Food
  • Beverages
  • Personal Care
  • Pharmaceuticals
  • Logistics
  • Other

By Region-

North America-

  • The US
  • Canada
  • Mexico


  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • South East Asia
  • Rest of Asia Pacific

Latin America-

  • Brazil
  • Argentina
  • Rest of Latin America

 Middle East & Africa-

  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa

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