Indian Sanitary Napkin (Pads) Market 2023-2028: Industry Survey Report, Profit Margin Analysis, Growth, Marketing Plan and Forecast

Published April 24, 2023

What is the market size of sanitary napkins in India?

IMARC Group’s latest research report, titled “Indian Sanitary Napkin Market Report: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” The market size of sanitary napkin in India reached US$ 688.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,227.1 Million by 2028, exhibiting a growth rate (CAGR) of 9.5% during 2023-2028.

Indian Sanitary Napkin Market Overview:

Sanitary napkins, also known as sanitary pads or menstrual pads, refer to the thin, absorbent products that are designed to manage menstrual flow efficiently. The primary function of a sanitary napkin is to absorb menstrual blood and prevent it from leaking onto clothing, while providing a comfortable feeling during the menstruation period. They are typically made up of soft absorbent materials such as cotton, wood pulp, and superabsorbent polymers, and are available in various sizes and absorbencies. Additionally, these napkins primarily comprise four functional components including a fluid acquisition layer, distribution component, absorbent structure, and liquid impervious membrane, serving as a hygienic way to manage menstrual flow. As a result, a wide range of sanitary napkins are available that can be chosen based on the degree of menstrual flow and preferences, thickness, and length.

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Top Companies in Indian Sanitary Napkin Market Research Report:

  • P&G
  • Johnson & Johnson
  • Unicharm
  • Emami, Ltd.
  • Mankind
  • Kimberly-Clark
  • Edgewell
Is sanitary napkin business profitable?

The global market is primarily driven by the increasing awareness regarding menstrual hygiene among the Indian consumers. This can be attributed to the numerous health and hygiene awareness programs endorsed by the government as well as several NGOs. In line with this, favorable government initiatives providing sanitary napkins to women in rural areas as well as schemes facilitating affordable napkin variants are providing an impetus to the market. 

Moreover, the easy product availability and variety across online and offline organized retail channels across the country is resulting in a higher product uptake. The increasing disposable income and changing lifestyle and cultural norms in India is leading to the consumers seeking more convenient and hygienic menstrual products, thereby increasing the demand for premium sanitary napkin brands. Some of the other factors contributing to the market include rapid urbanization, growing number of women in workforce, rising health concerns regarding health risks associated with unhygienic menstrual products, continual product innovations.

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Key Market Segmentation:

Breakup by Product Type:

  • Disposable Menstrual Pads
  • Cloth Menstrual Pads
  • Biodegradable Menstrual Pads

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Specialty Stores
  • Others

Breakup by Region:

  • Maharashtra
  • Delhi-NCR
  • Tamil Nadu
  • Karnataka
  • Gujrat
  • Others

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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