India Over the Top (OTT Platform) Market Opportunity 2023-2028: Industry Analysis, Future Demand, Key Players and Forecast

PRESS RELEASE

Published March 24, 2023

IMARC Group’s latest research report, titled “India Over the Top (OTT) Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” The over the top (OTT) market in India is expected to exhibit a growth rate (CAGR) of 23.8% during 2023-2028.

India Over the Top (OTT) Market Overview:

Over the top (OTT) refers to entertainment services that are easily accessible by the user directly on the internet over a designated platform. It can be directly downloaded and viewed that consists of numerous types of content, including movies, series, drama, and TV services, that is delivered directly over the internet to devices, such as tablets, PCs, smartphones, and consoles. It benefits both consumers and service providers, as it provides more choice and control to the viewers and assists producers in reaching more audiences, bypassing the need for a traditional distribution network. Additionally, it offers flexibility, cost-effectiveness, variety, live-streaming, personalization to users, and advertising targeting to service providers. Besides it is also used for streaming music, live broadcasting, watching educational channels, advertising, and communication.

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India Over the Top (OTT) Market Drivers and Demand:

The expanding media and entertainment industry is driving the market in India. Moreover, the increasing adoption of smartphones, laptops, smart televisions, computers, and tablets, is further contributing to the demand for OTT services across the country. Besides, continuous advancements in technology, including the integration of artificial intelligence (AI) and virtual reality (VR) with OTT platforms that have enabled services to improve their offerings, such as streaming and personalized content recommendations, are providing a boost to the market. Furthermore, significant developments in the communication infrastructure and penetration of high-speed internet are creating a positive outlook. Other factors, such as rapid urbanization, shifting consumer preferences, and inflating disposable income levels of the masses, are also influencing the market across India.

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Key Market Segmentation:

Breakup by Component:

Solution
Services

Breakup by Platform Type:

Smartphones
Smart TV’s
Laptops Desktops and Tablets
Gaming Consoles
Set-Top Boxes
Others

Breakup by Deployment Type:

Cloud
On-Premise

Breakup by Content Type:

Voice Over IP
Text and Images
Video
Others

Breakup by Revenue Model:

Subscription
Procurement
Rental
Others

Breakup by Service Type:

Consulting
Installation and Maintenance
Training and Support
Managed Services

Breakup by Vertical:

Media & Entertainment
Education & Training
Health & Fitness
IT & Telecom
E-Commerce
BFSI
Government
Others

Breakup by Region:

North India
West and Central India
South India
East India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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