India Beer Market 2023-2028: Major Drivers, Challenges, Top Companies Share, Consumption Research State Wise, Report
According to the latest report by IMARC Group, titled “Indian Beer Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the India beer market. The report also includes competitor and regional analysis, and contemporary advancements in the market.
The India beer market size reached INR 383.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 622.4 Billion by 2028, exhibiting a growth rate (CAGR) of 8.1% during 2023-2028.
Beer is an alcoholic beverage made from water, malted grains, hops, and yeast. It is one of the oldest and most popular alcoholic beverages in the world, with a history dating back thousands of years. There are many different types of beer, each with its unique flavor, aroma, and characteristics. The brewing process involves malted grains (usually barley), which are steeped in water and then dried and roasted to develop flavor and color. Hops are then added to the mixture, providing bitterness and aroma, and yeast is added to ferment the sugars in the mixture and create alcohol. Beer is typically categorized by its alcohol content, color, and brewing method. Popular styles of beer include lagers, ales, stouts, and IPAs. It is enjoyed by millions of people around India and is often consumed in social settings such as bars, parties, and festivals.
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Market Trends and Drivers:
The market in India is majorly driven by the increasing popularity of alcoholic beverages, especially among the young population. In line with this, the rising consumer preferences for beer and inflating disposable incomes are significantly contributing to the market growth. Furthermore, the growing number of microbreweries in India and the expansion of the hospitality industry, including bars, pubs, and restaurants, are positively influencing the market.
Apart from this, the emergence of social drinking and nightlife culture is catalyzing product demand. Moreover, the key players are focusing on introducing product variants with new flavors and ingredients. This, in turn, is expected to fuel the market. Additionally, the attractive and sustainable packaging of the product and its easy availability across the country offer numerous opportunities for the market.
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Key Market Segmentation:
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
Breakup by Alcohol Content:
- High
- Low
- Alcohol-Free
Breakup by Flavor:
- Flavored
- Unflavored
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Competitive Landscape:
The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.
Breakup by Region:
- North India
- West and Central India
- South India
- East India
Key highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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